Go Shop

It’s Fitness Friday, and I can tell that you’re excited about it. I’m going to pretend you’re tense with anticipation and excitement at the thought of reading the clever little wellness tips I throw your way each week. I’m going to ignore the fact that you might be looking forward to your weekend plans and the fact that it’s about to be May 1st. Nope. Those things have no bearing on how anxious you feel right now—its all about the fitness. With that in mind, I thought we’d go a little mental this Fitness Friday before you get too crazy, break your mouse, and panic because you can’t shop for something at midnight. So, let’s all relax.

Rinse it off. Even before you head out for the night, it’s always a good idea to take a hot shower and wash off all the stress of the workweek. Don’t forget to sing, too. I find belting boyband songs to be the most therapeutic.

Throw a fit. Kick and scream and stomp your feet. It actually feels really good, unless you haven’t left the office yet. Then it’s awkward for everyone around you.

Write about it. The crazy stuff I write is only a tiny fraction of all the crazy stuff that goes through my head; but I’d be on the verge all the time without an outlet. You’ll be at the computer eagerly awaiting some mysterious event that happens tonight at midnight anyway. Might as well write down all the things you’d say to that girl at work who won’t let you live down that one tantrum you threw that one time.

Now that you’ve had your Fitness Friday, let the madness ensue.

Richy T.—ease up on the mouse; the shoes are coming.

Spring is here, and “cute” is not only appropriate but totally chic! We have no doubt that our clients are hot and sexy; but these ladies prove that a hint of “adorable” can be just as enticing! Michelle’s sister is setting the mood with a kiss and a gray Jewel. Notice how her neon pink polish plays so well with Jewel’s electric blue sole–not to mention the fitting allusion to jewels with that dazzling cocktail ring! Mary takes similar neon nails and pairs them with an outfit that is wildly fun. Yes: Mary is looking hot, but her tee and tank Juxtapose one another like her asymmetrical ShoeDazzle shoes, creating this purr-fectly cute combo! Jay is looking delightful in her caged dress, jean jacket, and Bliss heels. We love her sweet pairing of fancy fabrics with a casual material like denim! Definitely cute!

Congratulations, ladies! Your style is dazzling!

If you’ve been paying attention, you know that last night I was on a boat for ShoeDazzle’s first anniversary office party. If you haven’t been paying attention, it’s still true; and I’m beyond exhausted. Ergo: this Fitness Friday is dedicated to fighting fatigue. I was yawning while typing this.

The number one way to fight fatigue is to exercise. What? I know. The last thing I want to do is stop watching “The Golden Girls” and head to the gym, but apparently it will help me feel less dead. No jokes about dead Golden Girls.

Eat the breakfast. I used the modifier “the” to reiterate the importance of a meal I rarely—if ever—eat. I’ve mentioned before that the most overlooked meal of the day can help you fight heart disease and obesity; but it can also keep you from falling asleep on your keyboard at work. ers.dfhizkjhzsdk.j: that’s what I typically type when my head hits the keys—probably because I didn’t eat THE breakfast. Lesson learned.

Sleep more. This one seems like a no-brainer, but I know that I often pretend I’m going to sleep when, actually, I’m going to update my FaceBook status, text, and tweet. @RichyTweets is sleepy. What’s more important—people knowing I’m sleepy or me getting sleep? Toss up.

Iron. No; not your clothes. I do, however, blame my seat belt for obvious wrinkles when I don’t feel like ironing—that’s a good tip. Seriously though, anemia is not cool and makes you tired. Get your fill of iron from liver (gross), shellfish (butter), and beans (refried). Ignore everything in parentheses.

Decaffeinate. As counterintuitive as it seems, caffeine can make you extra tired when it wears off. I’m a diet coke fanatic, so I’m saying this as much to myself as I am to you. Just make sure you ease up slowly; otherwise, you’ll crash midday.

The boat party was really fun and I’m paying for it now. I hope your Friday is energetic and devoid of seasickness.

Richy T. –ers.dfhizkjhzsdk.j

April 22, 2010

Okay. Not only is it Earth Day, but it’s the 40th Earth Day. So Earth Day is officially over the hill, right? Yes. I’m less obsessed with how old Earth Day is and more inclined to obsess over the new Oceans movie by Disney. No; they aren’t paying me…yet. Anyway. In an effort to promote the earth and conservation and all that, I’ve looked to the Environmental Protection Agency and committed to five actions to reduce my personal assault on the environment. You can pick your actions here, but these are my five.

Action 1: Dispose of solid and liquid wastes and medications safely. You have no idea how many times I’ve dropped my non-name brand acetaminophen down the sink. I need to be more careful about that.

Action 2: Plant a tree. Or plant many trees! Does throwing avocado pits in my backyard count? What about acorns?

Action 3: Learn about composting, try it out! Apparently it does; I’m definitely going to keep throwing acorns and avocado pits in the backyard.

Action 4: Reduce. Cut back on the amount of “stuff” that could later end up as waste.This, clearly, does not reference shoes.

Action 5: Share your commitment on social networking sites. Done and done.

Now that I’m officially environmentally friendly and socially conscious, I guess the only thing left for me to do is ask for world peace, right? As I wait for that last one, I have to get ready to celebrate Earth Day at ShoeDazzle’s first company birthday bash. It’s on a boat; and, as I mentioned, I love oceans. Happy Earth Day!

-Richy T.

This week, ShoeDazzle teamed up with the beautiful and talented Kristen Bell to create magic with The Art of Elysium organization for some deserving kids at Shriners Hospital in Los Angeles. Kristen and the kids decorated shoes and Kristen worked with our designer. What were they designing? Hmm… Could it be a shoe? Be on the lookout for Kristen’s exclusive design for ShoeDazzle this summer!


Ali wanted me to pass along this heartfelt goodbye message. She couldn’t type it herself because she’s entered the witness protection program and has been relocated to a place with no internet…in Arizona—gosh I hope that doesn’t narrow it down for anyone who’s hunting her for revenge. Anyway:

“Ladies, it’s been a blast! I’ve enjoyed sharing style and shoes with you, and I’ll definitely miss all the ShoeDazzle excitement! I’ve gained invaluable experience here, and made some great friends like Kyle. Now, I’m excited to see where I go next. Wish me luck!” – Ali

Whatever, Ali. Kyle likes me better anyway. I’ll make sure Kyle remembers you every now and then when we’re hanging out, doing tons of fun stuff without you. See ya later Ali-gator!


Richy T. & Kyle: BFF.

                                          From left to right: Nicole, Romanetta, Friend, Shauna. 
Every shoe fanatic knows that the best things in life come in pairs! After careful consideration, these lucky ladies–and a few supplemental gentlemen–have made our stylist’s top picks this week. If you’d like to complement your beau’s casually sleek look, you should follow Nicole’s example and aspire asymmetrically; he’s leaning toward the conservative and you can get away with the opposite in a one-shoulder dress and a stunning shoe like Lark! If that’s not your vibe, take a cue from Shauna and embrace the conservative with Wynn and a gorgeous, boldly-printed dress; her look is playful and yet totally sophisticated! When you want to match your partner in crime, a monochromatic look is sleek, easy, and gorgeous! Romanetta and her friend prove that coordinated style can be totally original in Tribute and Marchesa. Stunning!

In the spirit of stylish duos, ShoeDazzle is proud to announce its first Mother’s Day contest! ShoeDazzle is looking to give one lucky mom a year of ShoeDazzle for Mother’s Day! Send us a photo of your mom and her shoes–for better or for worse–and she could win a year of ShoeDazzle and a a feature for you both on our blog! If you read our blog, you’re hearing it first; so, submit your pics by May 3rd! You and your mom just might be our next dazzling stars!

April 19, 2010

Who is Richy T.? Since our early days, Richy T. has been making us laugh hard and dress well, and we’re excited to present his debut video blog to our lovely clients! Many of you have read his entries at The Corner . We’re beyond excited to introduce a visual counterpart to his colorful commentary. We hope you enjoy! You can look forward to another installment of “Wear It! with Richy T.” next month!


The title is misleading.

You thought I was going to tell you how skipping the gym would make you super cool and nifty—not to mention slim, trim, and Heidi Klum. Nope. Basically, I’m sick; and I blame the creepy, sweaty guy who feigned friendliness by relinquishing the Stairmaster when he was actually and deliberately spreading the bubonic plague. Yes: that guy was the monkey from Outbreak, starring Dustin Hoffman, and he was really sweaty. Now, I’m really sick.

With that in mind, this Fitness Friday is dedicated to staying healthy while getting fit.

Step 1: Treasure your towel. If the world’s grossest person just got off the elliptical, don’t use your own towel to sanitize the handles (P.S. don’t use the handles, they don’t do anything). Wipe those things down with paper towels and disinfectant spray. If you use your own towel, you’re extra likely to wipe your face 10 minutes in and inadvertently put someone else’s sweat directly into your eye sockets. Just saying.

Step 2: Eye your pod. You can meticulously wipe down the machinery, but if your ear buds are dangling in a pool of sweat as you prep or your nano is resting in a nest of gum, you’re basically licking the person who was there before you. Wash your hands as often as possible and avoid lifting your music player to change songs or check the time. My advice: create a playlist that’ll not only keep you entertained but also help you keep track of time. (For example: Britney Spears’ 3 is exactly 3 minutes and 33 seconds long; so if it plays thrice it’s been about 10 minutes)

Step 3: Lay down the law—or at least your towel. Those yoga mats may look all comfy and friendly, but they’re not. Think about it; you’re sweating, the person before you was sweating, your pores are all open, and now you’re downward dogging all up in their perspiration. This towel isn’t big enough for the both of us.

Step 4: Don’t lick the water fountain. That one’s pretty self-explanatory.

I’m about to chug some Nyquil; but I hope those of you who don’t feel like they were hit by a truck have a good night!


Richy T. –I’m too cranky for an icon, but I’ll have something fun for you on Monday; I promise.

I don’t know much about beauty pageants, but I do know that I liked Miss Congeniality. I didn’t really like Miss Congeniality 2—I blame Benjamin Bratt— but I’m going to say I loved it just to support Sandra B. Whether or not you’re into pageants, you should be excited to know that ShoeDazzle Stylist, Toni Ferrara, made an appearance at the first press event for the Miss California and Miss Teen California USA pageants helping women who are already obnoxiously attractive look their very best! All joking aside, Toni met a bunch of ShoeDazzle members and even handed out free shoes this past Saturday at Shade Hotel in Manhattan Beach (it’s in LA and it’s gorgeous). She asked me to pass along her sincere gratitude to everyone who showed up and everyone who wishes they could’ve. Congratulations to Matilda, Natalie, Melody, Mariah, and DeAnna who all got a pair of Shoedazzle shoes! I’d suggest you don any tiara you might have handy and live vicariously through these lucky young ladies!