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January 31, 2013

Who knows if winter will be extra long this year…besides the groundhog’s all-elusive shadow? I do know that the CDC is pretty sure Flu Season will reach epidemic proportions for the modern epoch. I have this unfounded and uncharacteristically optimistic theory that you can fight the flu with fashion—like, if you look good, you won’t get sick; and if you dress right, no one will guess right that you’re ill. There’s no medical potion in this notion, but there’s a reason placebos exist.

Here are a few Don’ts and Do’s when you get dressed while distressed with the flu.

-          Don’t wear surgeon’s masks in public. That Bird Flu trend flew over years ago. They’re no longer patho-generally accepted outside the cuckoo’s nest. (Note: I am not a doctor.)

-          Don’t let anyone see you sweat. Even collegiate hoodies have no business attending work with you.

-          Don’t let delirium drain you of your ability to do your hair and makeup. Less cute.

-          Do keep your look clinically colorful. Consider hospital’y hued accessories to keep you well. Think chic-E.R.

-          Do us all a favor and stay home if you’re sick and sickening. No one wants to see that…I mean…get sick, too.


Richy T. – Over the inFLUence.

Hi Rachael!  What’s your typical day like as a Project Manager–Creative Services for ShoeDazzle?

Rachael:  The greatest thing about my job is that I actually never have a typical day.  It’s pretty awesome.  Day to day I’m like the octopus that reaches out to link the copywriters and graphic designers to other departments in ShoeDazzle to ensure that all our incredible projects get done on time.

How many shoes have you acquired working here?

R:  Oh jeez.  A girl should never tell her age, so she certainly shouldn’t tell anyone how many shoes she has.  How about we focus on my more recent purchases?  I’m obsessed with my Aine heels, Diane sandals and Ronnie booties and those were all in the last few weeks!

All right.  We’ll let you have that mystery.  We work with tons of great celebrities and celebrity stylists what have been some of your favorite projects?

R:  Obvi it has to be Rachel Zoe!  We share the same name (minus the A) and when she comes into the office I’m always having a moment.

Are you trying any new trends that you normally wouldn’t right now?

R:  I actually just purchased a pair of ombre burgundy to black skinnies.  I’ve never done ombre before and now I’m hooked.  Generally, I shop for more timeless pieces that can flow from season to season effortlessly but every now and again I love to take some risks.

Ombre is everywhere and we can’t get enough of it.  Do you have any Valentine’s Day plans?  Outfits?

R:  Actually, my boyfriend and I are pretty romantically challenged so we’re not too into Valentine’s Day.  Thankfully my BFF/roommate’s birthday IS Valentine’s Day so a big group of us are going out to dinner in Venice to celebrate.

The more the merrier!  Your skin is always perfect.  What are some of your favorite beauty products?

R:  Can’t live without Kiehl’s!  I slather on their Midnight Recovery Concentrate so I wake up looking like I’ve slept for twelve hours on a bed of roses.  It tends to prevent people from asking me if I’ve had another late night!

Oh, those serums are magical!  Tell us a few things about you that we would never guess by your (fun, fun, fun) pictures.

1.  I  don’t pick sides in the cat vs. dog feud.  I love both.  Equally.

2.  I’m a needlepoint fanatic.  I’m working on my biggest project yet: a big flower with an intricate border.  I’m going to make it into a pillow!

3.  I love Italian food.  It’s perfectly acceptable to put cheese on every dish and that’s why I love it.  Studying abroad in Italy didn’t help…

4.  I can easily replicate people’s accents.  I get a lot of weird looks at restaurants when I try them out on unsuspecting waiters.

Working in California is something we will never complain about.  Fill in the blank.  The best part about living in California is ___.

R:  The diverse landscape.  You could be at the beach one day, the desert the next, and the mountains the day after.  More climates = more outfits!

Sounds like you’re a bit of a travel bug!  What are some other fun things our readers should know about working here.

R:  We are just as impatient to get our shoes as our clients are!  When they arrive I can’t resist trying them on and taking a spin around the office to show them off when they arrive!

The thrill never ends.  What are the Top 10 Songs on your playlist right now?

Elephant by Tame Impala, Money Grabber by Fitz & The Tantrums, Ho Hey by the Lumineers, Home by Edward Sharpe & The Magnetic Zeros, Little By Little by Radiohead, Who by David Bryne & St. Vincent, Dance, Dance, Dance by Lykke Li, Hot Knife by Fiona Apple, Black Tin Box by Miike Snow ft. Lykee Li, Icarus by White Hinterland

Next on your travels?

R:  I’m heading to Vail for a gals ski trip in February, NYC for my little sister’s graduation in May and Hawaii for my cousin’s wedding in August!

Sounds like you have a great year ahead of you!  Last thing.  Your AMAZING hair.  We love it.

R:  My hair is less predictable than the weather.  It’s often like living with a moody adolescent on top of my head…it changes its mind daily on who it wants to be.

Hair with a mind of it’s own!  Lastly, if you weren’t living in LA where would you live?

R:  That’s a toughie but I would have to say San Francisco.  I go wild for their local food and handcrafted beers.

On Rachael:  Aine



1. Shoes: (courtesy of) ShoeDazzle “Sorcha”

January 28, 2013


1. Shoes: (courtesy of) ShoeDazzle ‘Louise’


When Rachel Zoe tweeted, “Is it normal that I’m watching Grease for the 105th time and still live for it?” we gushed. Not only is the film itself noteworthy, the costume designer Albert Wolsky made varsity letters and preppy sweaters something to pine for.

The letterman was originally awarded to those with clout in athletics or performing arts and these days it lends itself to fashionable; so you don’t have to be a part of a coterie to sport it.

We adore this look for its versatility. It can literally be paired with anything to create an effortlessly chic statement. For instance, slip a letterman jacket or sweater over a collared shirt and pencil skirt to create a refined appearance or mix prints with a sleek pair of pants and blouse for a bold take. With either option, finish with a nude pump like the Elisha. This will even out the color pallete and add an air of sophistication.

What movies give you style inspiration? Share in the comments below!

I tuned into The Inauguration on MLK Day and was pretty perturbed—not only by Beyonce’s ship-syncing performance but also by the amount of faux fleece scattered across the National Mall like it was a regular mall.

I get it; it’s cold. L.A. temps were dipping it low last week. Luckily—like “The Carrie Diaries”—we’re now back in the ’80s. We are not, however, back in the times when they figured out how to make fabric from recycled soda bottles. Only the Navy is that old, and the gap between Then and Now is at least XX2 years.

Here are a few contempo’ solutions to beat the cold and get away with it.


Statement (Of the Union) gloves provide a punch of color that fingers you as a fashion-pro in a Wintour-wonderland. Here’s our dazzling First Lady, Michelle Obama. Notice: no faux fleece.


While we’re sugar coating… Wool-n’t it be nice to be warm in something patterned and fitted? Michelle’s tiled and pleated coat gives her the silhouette she deserves, the iconic intrigue of a First Lady, and the propriety to which she must adhere—albeit grudgingly. Way to go, designer Thom Browne. Pretty sure the Alejandra also passes the same bill—she’s proper with whimsy.

You need to (North) face the fact that faux fleece should be relegated to boot-linings, pj’s, pet beds, snuggies, the wilderness, ski slopes, and charity bins. Even Artesa  would have trouble keeping it streamlined against a poly-plush cover-all—and she’s the one of the sleekest bags I’ve seen.


Quit fretting if the previous trends didn’t warm you up, because you can always chan’el quilted looks for added warmth and comfort. From coats to hot totties like  Emmalina, this controlled cush’ helps heat things up.

Richy T. – lip-syncing the National Anthem every Thursday.

1.  Hi Monica!  How’s it going?  Thanks for setting some time aside to catch up.  What’s your average day like working the front desk at ShoeDazzle?

Monica:  The pleasure is mine!  A typical day consists of greeting guests, answering calls, receiving mail…oh, and feeding the company’s pet piranha named Dazzle!

2.  Dazzle is a cutie!  You started out working in Client Services then transitioned into this role.  Describe the major differences.

M:  In Client Servcies, I got to work hands-on with clients assisting them with their orders, talking about shoes, and all of the extra good stuff.  Now that I’m ShoeDazzle’s receptionist, I’m exposed to different fields and aspects of the company.  I meet cool new people every day and I’m always keeping busy with various tasks.  I do miss working personally with our awesome clients though!

3.  We have such great clients.  We all really love how we are able to get so personal!  Speaking of shoes, what was your first ShoeDazzle purchase?

M:  The ever-so-popular, Ciji!

4.  Oh, that Ciji!  She had to make quite a few comebacks!  What are the highlights of your job (aside from all of the great shoes)?

M:  On my first day working as the receptionist, I had the pleasure of grabbing Rachel Zoe an iced latte and some English Breakfast tea.  It’s kind of silly but i would say that had to be one of the best moments of my job everrrrr since I love Rachel Zoe, but it was also nerve-wrecking at the same time since it was my first day.

5.  Oh, I bet!  We are beyond excited to have her on board as Chief Stylist.  So, we heard your boyfriend works for an airline and we’re all a little jealous of that.  Do you two get to travel everywhere?

M:  I guess we like to consider ourselves little jet setters!  Occasionally, we fly out and go on one day trips to Vegas just to have lunch.  This definitely spices up the average date night!

6.  That is definitely not average and we like it.  Valentine’s Day is coming up.  1.  What are you getting your significant other and 2.  Are there any special plans in store?

M:  Ahh, we’re actually not too big on Valentine’s Day but I do love to surprise the boyfriend every now and then.  I truly believe that a way to a man’s heart is through his stomach.  He can expect a good meal to come!  Will I be cooking for him?  Maybe.  I do like to play chef in the kitchen while experimenting with a dish or tow.

7.  Lucky man!  What are some of your beauty must haves?

M:  I’m currently obsessed with my Clarisonic I got this past Christmas.  Ladies, it is a must!  I will never wash my face using my hands again!

8.  What are five ways you would describe yourself?

M:  Macaron lover.  Queen of happy hour.  A foodie-enthusiast.  Travelista.  Bargain-shopper-whore (I’m always looking for a good deal!)

9.  The best thing about working in Santa Monica is _____.

M:  All of the amazing places to go eat!  I get so excited every time lunch comes around.  I’m always looking for new places to try.

10.  We’re lucky to be in such a prime location.  Lastly, your current obsession is…

M:  I would have to say working out!  I’ve never been much of a gym rat so let’s see how long this lasts!

Thanks Monica!  I’m sure our readers had just as much fun reading this as we did making this blog post with you!

On Monica:  Sabina (coming soon! )



1. Shoes: (courtesy of) ShoeDazzle Carine


1. Shoes: (courtesy of) ShoeDazzle ‘Kolfinna’