Go Shop

Valentine’s day is today, and this particularly jaded pessimist is scheduled to blog about it.  Read: “Yay, obligatory romance.” The other day, in a half-hearted attempt to reconnect, my ex asked to “see me” and retrieve some stuff from my garage. I promptly set fire to the aforementioned “stuff” and okay’d the visit for later that day. Bitter much? Probably, but I’m not devastated; I’m diva-stated, which means I want to be loud about it and make a scene.

Me? I’m planning to spend my V-day using social media to keep tabs on the people who were and/or are my unwilling Valentines.  Like, Kaydra, some booties are made for stalking.

On Facebook, be facetious; he better not “Like” anything but your Lockport today or else he’ll be the one getting locked out.

On Twitter: If he hasn’t @mentioned your Margarets, he must be #ReTwiculous, HashTag, #OverIt.

Oh no, not YouTube. Get more views in spectacular shoes like Decker.

P to the S. No one’s Pinterested in excuses this year. Gentlemen, step up to your lady’s level , ’cause from atop her heels, you look like a sad, little Instagrampa



Richy T. – Chocolate-covered peanut bitter.

Hey Blanka!  You’re our Merchandising Project Manager.  What’s your favorite thing about working for ShoeDazzle?

Blanka:  The easy answer here would be to say “the SHOES” of course (and don’t get me wrong, that part doesn’t suck)…however, my favorite part about ShoeDazzle is the people that I am lucky to work with each day.  Being part of a team full of women with strong personalities could be a recipe for disaster but I can honestly say that I consider all the lovely ladies on the Merch team not only my co-workers, but real friends.

We do have an amazing blend of people here!  Tell us some fun facts about yourself.

B:  I have a twin sister; yes- we are identical.  No, we cannot read each other’s minds and yes-having a spare closet full of stuff that fits you is awesome!  I was also born in the Czech Republic and move to the US when I was 7 years old.

How did you get into fashion?

B:  I found myself working on the corporate end of the industry right out of college.  I loved it and stuck with it.  It’s not all fun and games like some may think though-you have to work hard, put your time in and really pave your way.

Words you live by?

B:  Favorite famous quote: “A girl should be two things: classy and fabulous.” -Coco Chanel

Favorite Blanka original: “Surround yourself with good people and the rest will fall into place.”

Beauty must haves?

B:  Well, my basics that I try to never run out of are my: MAC concealer, a good clear lip gloss and under eye cream!  Honestly, I’m beginning to rely less on products and more on natural go-tos like eating right, exercise, water and good ol’ beauty rest!

Tell us the the truth: how dreamy is it working in a super pink building?

B:  LOL!  Working in the “super pink” Merch space is surreal sometimes…It’s open…it’s modern…it’s fresh…it’s creative!  I’m a big believer that surroundings are key and the space definitely adds to the great vibe that we have.  The surround sound stereo system, gourmet coffee bar and endless candy supply don’t hurt either.

There’s nothing wrong with some pink creative space!  Valentine’s Day is tomorrow.  Any plans?

B:  A group of my girlfriends and I are getting together for a big dinner over in Studio City so I guess you could say we’re having a “Gal-entine’s Day.” Any excuse to dress up and eat some good food works for me!  I’m also thinking of baking up some goodies for my Dazzle sisters…

What are some of your favorite hang out spots?

B:  I live over in West Hollywood right off the Sunset strip so…needless to say, there is an infinite amount of “hot spots” right in my own backyard.  A few places to check out are Eveleigh (ask for Garrett the bartender, he’s rad).  Laurel Hardware is great – get the brussels sprouts!  I do have to say – I’m just as happy at a local sports bar wearing jeans and my Dream sneakers as I am being decked out at a 5-star restaurant.  I’m a Libra-it’s all about balance!

What shoes would you rather dance in:  pumps or wedges?

B:  Funny you ask…I’m heading to Vegas this weekend and found myself packing nothing but my highest pumps (it is Vegas after all)!  However, when I go to a wedding, I’m more likely to wear a wedge (especially if it’s outdoors).  It just depends on the occasion.  Tip of the Day:  If your bag can spare the room- pack a pair of flats that work for any occasion.  Your feet will love you for it!

Do you prefer a boot or a bootie?

B:  Bootie!  Tall, short, thin heel or think heel- I love them all!  Find your perfect pair (or two, or three…) and it can go with just about any outfit in your wardrobe!  most girls don’t realize that booties can be the new pump that goes with all your ‘pretty’ dresses.  As far as color:  black is my favorite and eternal must have but I’m also really feeling snake print these days.

Any last words for our lovely clients?

B:  GET EXCITED!  There is so much amazing-ness coming your way…You have no idea!

On Blanka:  Marysol pump (coming soon)!




1. Carina

2. Ann

3. Ynez


5. Shanny


1. Shoes: (courtesy of) ShoeDazzle Carine

February 8, 2013

Stella McCartney’s refreshing take on black and white stripes inspired us to take part in the trend. Here are our quick style notes for recreating the look.

  1. We’re all about statement pieces in jewelry but, we agree with Coco Chanel’s idea of simplicity when she suggested taking off the last accessory you put on. When selecting jewelry, go for a piece that will complement each stripe. We suggest the Tough Trio; the gold stacked rings accented with studs will increase the trend factor.
  2. A little color goes a long way, so stay away from black purses and enhance the muted palette of your outfit with a red shoulder bag like the Tifton.
  3. Polish the look by slipping into a d’Orsay flat like the Famke.

Okay so, we don’t do the whole “Skip the Month” thing anymore at ShoeDazzle, but I’ve decided to revive the phrase in the name of fun fashion “don’ts”—this is the second installment. As it happens, there’s no other month I’d rather skip than February. If February asked me to be its Valentine next week, I’d be like, “No thanks.” Why? Because my momma raised me to be polite and—just like I told Wednesday—“Your spoken name isn’t completely hooked on phonics; I can’t handle it.” Plus February’s too short for me.

Even though we’re not an item, February manages to anger and age me year after year on my birthday. I want to be with someone who makes me feel youthful and special; not a noun—proper or otherwise—who makes me feel octo-Generic.

So this month on “Skip the Month,” we’ll fashionably focus on things that give us that young, unique feeling before the sig’nif others encourage us to sign off.  Let’s get Valentiny.

If your Valentine’s flowers are delivered wearing the CVS bag in which they were purchased, skip the month. Show ’em the dark side as you walk away in Margaret.

If the bouquet includes “baby’s breath,” skip the month. Bright and creamy shoes like Pat are way cuter.

If you’re hoping for a ring and get a tequila shot, drink the shot and skip the month.  That’s what Miroslava would do before people got hurt.

Richy T. – The errant “R” in FebRuary.


Hi Lauren!  First things first.  Those shoes are hot.  What made you pick this pair?

Lauren:  That star!  It caught my eye immediately.  Plus, I am loving curved wedges lately.

Yes, those shoes are really fun!  I think everyone will be really excited once the Leven wedges come out mid-month!  It’s always fun to give a little sneak peek of what’s in store!  Describe your average day at ShoeDazzle.

L:  With my multi-functional role as HR Coordinator and Brian Lee’s assistant it is always busy and fun.  I never know what I might get to work on that day or who I might meet.  I love it!

So you get to plan lots of fun things and work with our very hip and innovative CEO, Brian.  Not a bad “average” day.  What are some perks about working in e-commerce for a shoe company?

L:  I’m trying not to put on my HR hat but we definitely work in a young and exciting environment.  Every day here is something new and unexpected.  Of course there are the perks of our shoe discounts too!

No gal can have enough shoes!  Any hidden talents you don’t mind sharing with us?

L:  I will, on occasion, sing Opera.  Lately it’s been in the middle of the night in my apartment  though.  So far no complaints from my neighbors!

Looks like they’re liking it then!  What’s a beauty must have for you?

L: Lancome Definicils High Definition Mascara.  I can’t live without it.

What isn’t there to love about Lancome?  You’re always so well dressed!  Do you like to pick your clothes or shoes first?

L:  Aww, thanks!  Depending on my mood and the weather, I would say that my outfit usually starts with me picking my top or shoes first.  If it’s a rainy day, I will definitely pick out what boots I want to wear first and then my outfit.

What is…your favorite thing to wear when you’re going out?

L:  My black high waist disco pants from American Apparel with a fun top and heels.

That sounds like the perfect recipe for a fun night out.  Fill in the blank.  A woman should never leave her house without her ___.

L:  Lip balm!  I think I need it even more than I need my phone.

Favorite spots to shop/brunch in LA?

L:  I like to shop around Melrose a lot and Botegga Louie downtown is my favorite spot to brunch.  Since I just moved here I am still looking for more cool spots.  Any suggestions?

KTCHN in DTLA is another great spot and we’re a huge fan of LIttle Dom’s in Los Feliz.  Last but not least, who’s your current celebrity crush?

L:  Doesn’t everyone have a crush on Ryan Gosling?

Yup!  We just can’t get enough of him.  Thanks for catching up with us!

Keep your eyes peeled for the Leven wedge (coming out mid-month).

February 4, 2013


1. Shoes: (courtesy of) ShoeDazzle “Jeanie”