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Essence magazine Associate Market Editor, Reneise Francis, recently revealed her ShoeDazzle must-haves to VIP members! We loved her picks so much that we dug a little deeper to find out what makes up her personal style, trends she’s looking forward to, and her go to look for work. Keep reading to  get the scoop!


Describe your style in three words.

Girly, Flirty, and Romantic

How did you get your start in fashion?

INTERNSHIPS! I busted my butt, working long hours and handling gruesome tasks, all with a smile on my face. I learned so much just by quietly observing how the greats did it.

What’s your favorite piece in your closet right now?

I have a pencil dress that has this great abstract print in bold colors. I love it because I look like a walking piece of art while wearing it. It does not need much to compliment it. Nude shoes and minimal jewelry will do the  job because the dress is a statement on it’s own.

What’s a deciding factor in making you selects while shopping?

Fit is the most important factor. It does not matter how cool the trend is, if it’s not flattering on YOU it’s in vain.

What style trends are you looking forward to test out?

I would love to find a great pair of high waist wide leg pants in a neutral color. I think that style is so chic. I would pair it with a bold color top to add a little fun to the look.

Go to look for work?

I’m actually a lot more comfortable in a dress than in pants. My favorite silhouette is a fit and flare. It also makes the getting dressed process so much simpler in the morning. Luckily since  I work in a creative field I don’t have to adhere to a really strict corporate attire. What I wear to work is what I wear on my off days as well.

Is it better to be overdressed or underdressed for an event?

Neither. It’s best to be confident in whatever you wear to an event. When you feel great, you look great, so with confidence  it won’t matter whether you’re over or underdressed.

What’s a day like for you as a fashion editor at Essence?

It’s not as glamourous as you might think. It’s full of pitch meetings and production meetings for story deadlines. It can get quite physical while preparing for a run through and schlepping clothes and accessories to and fro within the office. I do really enjoy when I get a break from the office to visit designer showrooms to see what they have in store for the next season. I also really love photo shoot days when I get to see the story I pitched come to life.

What you like about ShoeDazzle?

Who doesn’t love trendy styles at great prices! I love that your site has a variety of styles that caters to all women OR to the woman who likes to switch up her style from day to day. With ShoeDazzle’s prices you can certainly afford to do so.

Be sure to join VIP to get the latest on all things ShoeDazzle!



Twerk. Prance. Split.

Seems like every other week there’s a new song&dance craze begging you to learn them, perform them, and share them moves as movies. That’s all well and good, but don’t forget to style those Vines and (now) InstaVids appropriately.

Should you work on your twerk, go Addi. Why? Because 1 + 1 = double buckles and double dares you to drop.

Nothing Kap Sures our devotion to a good prancercize workout like this shoe. Who needs ankle weights when this shoe comes with ankle straps?

 Imagine a flash mob where everyone is doing splits on trees. You want to be the sneaky one with the hottest shoes.

Richy T. – Still stuck on the cha-cha slide.



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1. Larissa

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3. Jane



June 25, 2013

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Jag Lever means “I live” in Swedish. What sparked your interest in their culture?

My interest began with my deep love for the Swedish musician Lykke Li. I then began to follow Swedish brands/designers such as Acne and Minimarket. Since my interest started I’ve also fell in love with other Swedish musicians like First Aid Kit and Miike Snow. I subconsciously am drawn to Swedish things!

How would you describe your personal style.

It changes a lot but I’d say lately it’s revolved around a western/60’s/70’s vibe.

Who or where do you find style inspiration from?

I love to follow First Aid Kit’s style. It’s very 70’s bohemian vintage. I love it! I also find inspiration from other fashion blogs. My favorite one is misspandora.fr.

What’s your go to piece to make a fashion statement?

My hats are definitely my go to piece that really transform an outfit.

What other creative outlets do you use besides blogging?

I draw! I love to draw cartoon-ish stuff in my sketchbook. They’re like doodles I take very seriously. I used to paint with oils a lot when I could afford to. It’s expensive!

 You moved from Chicago to New York, how has the location change been so far?

Great and challenging. I love living here but it is a lot more expensive in general. But worth it!

What are you favorite spots around NYC?

I love to go thrift shopping in East Village. I love the pier in Williamsburg too. It’s a great place to be when the sun sets and you can watch it happen right over Manhattan and it’s beautiful!

What’s a typical day like for you as a blogger?

Get up, gotta have a big breakfast (eggs, coffee, toast) and if it’s a weekday I’ll make my outfit post for the day. Then I’ll either style a few looks to shoot, edit photos or work on e-mails for the next few hours. Then around dinner I usually take a break. I may stay up until 2 AM some nights answering e-mails (like I am right now! 😉 ) Some days I have events or showrooms to visit.

Do any of your readers ever recognize you on the street?

Yes! I had my first recognition in New York a few days ago. It was at a grocery store that I shop at all the time. I was picking out incense when she approached me and she was very excited and it was really nice! I feel so honored when people come up to me. It’s very strange but amazing and it definitely makes me feel proud of where I’ve gotten over the years.

Do you have any beauty secrets?

Lately I’ve been obsessed with taking better care of my hair. The ends are pretty dry usually since I dye them lighter and I curl my hair often with heat. I’ve been using L’oreal Mythic Oil hair masks and the oil serum. I spread it around all of my hair and spend extra time coating the tips, roll it into a bun and let it sit for 20-ish minutes and then wash it out. It comes out really soft and smooth, almost like brand new hair! It’s also important to use a heat protector before using hot tools. Otherwise… refer to “Burning off the hair” on YouTube! (It’s actually a really great video.)

Tell us, do you ever get mistaken for Zooey Deschanel? If so, we’d love to do a She & Him duet with you haha :)!

Oh my gosh. So often that it is kind of annoying! But I love Zooey. She’s quirky and adorably pretty so I think it’s a compliment… but it happens a LOT. I’ve had the same haircut since I had hair. But I won’t lie… occasionally I can be found playing She & Him on my ukulele 😉




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1. Niamh


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