Go Shop

I feel like many  fashion outlets  discount the Teen Choice Awards because, well, they’re potentially super junior.  Let’s do the math: If an X teen year old has M million dollars, what does she wear to an awards show?  I’m not going to show my work here, but the solution definitely includes edgy, fresh pre-season work from both established fashion houses and up-and-coming designers. Ergo, I’m going to pay attention to teen choice trends

Richy 8.14
Lilly Collins and Bella Thorne donned Faustino Puglisi pieces that stay true to a palmy print while swapping background colors. Diamond would totally add another layer. If you really think about it, aren’t diamond prints tropically reminiscent of pineapples?

Richy 8.14 Persephone

What we saw on Sunday was a whole lot of dichotomy; from Miley’s sheer vs. sheen ensemble to Rebel’s two-toned wetsuit (don’t do the wetsuit unless you’re in the ocean).  Persephone totally knows how to recreate that duality.

Richy 8.14 Cady

My favorite look was worn not by an X-teen-year-old but by Sandra Bullock. That dress is so sparkly, so well-segmented, and so well pattern-blocked. Her shoes look good, but I’m sure that the piecy, disconnected Cady would get a better grade.

Richy T. – Forever ≈ 21


Shark Week was cool, but Shark Weekend is about to get #Uncaged. Here are my favorite ways to dive into the party.

Most importantly, you should play drinking games with your chums while watching what’s left. Pick a word that triggers a sip. The word “expert,” for example, will throw you overboard in mere minutes of #Megaladon.


Once you’re a few deep, feel free to make your own SharkNado-inspired Vines and Insta-Movies. It’s easy; vid a clip from YouTube and then cut to you screaming.


After that, dress your pets in sharky costumes (what the duck is going on there?) while eating sushi and drinking blue drinks. Did you know high-end restaurants use sharkskin to grate fresh wasabi? And did you know you can get a Shark Bite cocktail at Joe’s Crab Shack?



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Then, travel with your pet shark.

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Richy T. – Weak for sharks.


You can’t shop any retailer who knows what’s up without seeing ikat zig across the shelves (or across the screen), but many shoppers zag when they’re unsure about getting pieces to match up. I conferred with our stylists and came up with a few suggestions that turn ikat into ‘I can’.



I can’t tell you how much I love Lila paired with a predominately navy ikat print. Here’s a suggestion: blur your eyes when staring down a pattern to see its fundamental color. Lila is fundamentally red, and pieces that are fundamentally deep blue complement her undertones like diamonds.


Can you see how Eye Full  towers over busy prints like iIkat without being simply solid? Articles of any single color from a print can solidify a look, but they don’t have to be basic about it.


I can see you experimenting with Lenice; she keeps her ikat on the inside and lets you dabble in complementary colors like coral and rust. Oh wait– you left the house in a pairing you later decided you hate? NBD; Just fold her back up into a classic boot.

You can pair plenty with ikat, including more ikat. Just be sure the prints are color-coordinated and sized either super similarly or wildly different; no in-between.

Richy T. — fetching and ikatching. 



We all know there are plenty of other fish in the dating app sea, but most are merely “okay” at playing Cupid. If only you could shop for dates like you shop for ShoeDazzle shoes.

Oh wait, you can on ‘Tinder’ and ‘Twine’.

CultureShock 8.2

Both are pretty much spinoffs of one of my favorite games, Hot or Not, but on Tinder you get a a profile and “matches” that like the same things (on Facebook) that you do.

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Just like real life, there’s no gray area; wannabe dates get either “liked” or “noped” and only when two people ‘like’ each other are they able to communicate via IM.

Culture Shock 8.2 D
Twine adds to the fire Tinder started by giving users the ability to ask a question to their smartphone suitors. It’s a dating game that makes it easier to win.

A good friend of mine said these sites are ‘like ShoeDazzle; if you don’t like it, don’t buy it because there’s always other options.”

Culture Shock 8.2 E



While we’re on the subject of dating apps, how about we talk about How About We. This app lets you suggest random ideas for dates like: “how about we do cartwheels in a park?” and “how about we go drunk shopping?” Anyone interested in partaking can message you. If nothing else, you can get some really great date ideas; it’s like a dating look book, inspirational.

Richy T. — save the date.


Image via TMZ/Image via Disney

Here’s the truth: As guys’ shorts get shorter, girls’ shorts (and pants) get higher-waisted. So this is how T. Swift ends up paddling in a (not-my-fave) trunkini. It’s only not my fave because you have to be a pretty millionaire to get away with that print. On her, I think it’s groovy; you just need the same slimming cut in a solid color to look like a million bucks. Annette would approve.

I wouldn’t dare put the kibosh on the Teen Beach Movie trend—mostly because I’m a fashion fan of short shorts and faux surfing.

In the movies, they don’t wear shoes, and their hair doesn’t get wet when they swim. Clearly, there’s a disconnect; they need shoes.

Shoes like Olinda are Jackie O-so-good with vintage looks. But if you want to keep things outta sight, go for something nude like Deandra or Joan.


Richy T. – All souped up.


July 26, 2013

Culture Shock Image 1

Image via Buzzfeed

If you liked it, then you shoulda dripped a ring on it—instead of just nailed it.

Clearly, we’ve managed to manually cure the common French Tip with creative colors, dazzling decals, and fun filing. So the question becomes “what’s my next manicure about?” and “can I handle it?”

Buzzfeed.com reports that a brand by the name of “Beyond” by Rad Nails is nailing the next level of digit-al fashion. It’s cute and it’s cuticle.

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Image via Buzzfeed

“Another Round,” “Your Point??,” and “In a Pinch” (in order from top to bottom) invite you to finger it out.

Culture Shock Image 3
Image via Tikiroom.com

The area just above your nail is poised to become prime fashion real estate this year with both temporary and potentially permanent tattoo options.

Permanent tattoos sound painful, but they might make you reconsider the meaning of flipping someone off.

Richy T. – Go finger.

130724_Thursday'sRichyTBlog_pbLA is currently enduring a hot, wet summer. Everybody’s paring it down to the basics: T-shirts and jeans. Why? because no one here’s used to this weather except maybe aspiring actors from the Midwest.

Personally I’m hot and sticking with beefy-T V-necks and Levi’s shorts—but I kind of like it like it because it forces me to step up my shoe game. This week I’m ranting and raving about shoes that elevate, escalate, and go on dates when paired with plain white tees and denim.

Joss because you’re wearing stovepipe jeans and a T-shirt doesn’t mean you can’t accessorize with a turquoise necklace that references one of the many hues in your heels. Moral of the story: feel free to add a dash of color to your crew-neck.

I didn’t come up with this one on Myona; I’ve witnessed plenty of women strolling through malls and on boardwalks in oversized T-shirts, super skinny jeans, and sneaky heels. I complimented them shamelessly and gave them my card. True story.

If you want to Spycee things up, play with proportions. For example: Try high waists, calf cuts, and cropped tops. Cut it out because those looks are getting hotter as we speak/read.

Don’t forget your hats, belts, and sunglasses when putting “tee and jeans” looks together.

Richy Tee. – See you monsoon/on Friday.

Cultureshock 7.19

Remember when videophones were a thing of the future and you could only win them on “The Price is Right” or “Sally Jesse Rafael?”  Unfortunately, I do! But thankfully, some sort of revolution happened and the world finally got smart to smart phones.

So, I’m letting you know now—before anything has been “Dazzled”—that in the future you may be able to have your ShoeDazzle shoes sent to you via email thanks to 3-D printing.

This desktop 3-D printer appeared on my Facebook timeline a few days ago, I was ready to pop on some glasses to see it, but turns out, it wasn’t that kind of 3-D. This printer by Form1 creates objects you can hold, turn, and definitely throw. How? Lasers harden liquid plastic one itty-bitty layer at a time to form structures from the bottom up. The result is an object (not a print!).

This technology was not developed specifically for shoes, but conceivably, you could order a file from ShoeDazzle and instantly print your shoes straight from your desktop. Of course, we’d offer a wide variety of designer plastics that “laser out” to be colorful, pearly, metallic, matte, all that, and everything else. I imagine it would be something like choosing a nail polish from a great wall of options.

It’ll take a while, but I’m sure we’ll get there eventually.


Richy T. – Step Up to the Future. 

Richysrant 7.17.13

If I said I liked flats, I’d be lying. I watch “Mean Girls” enough to know that heels in high school are totally sanctioned. Pretty much the only thing I like about flats is that sometimes they’re androgynous enough for me to “play” Shoedazzle, too.

However, lately I’ve noticed that some of the sensational flats on our site compensate for their lack of height with a heaping helping of shiny. As much as it pains me to admit it, these are some flattering flats. Gag.

Glora is the first in this sequence and has sequins for days. No, literally: She’s a great daytime shoe and as casual as other loafers, but all shiny about it.

Guard is dazzlingly dapper and not as flashy as Glora! A top hat and cane are optional, but a tux jacket with coattails is a must.

I actually went so far as to buy Treat (I had grand illusions of a stylish take on the Tinman), but even a size eleven was too small. Though, I did notice that the tapered toe elongates legs like a heel. I vote you keep the outfit as monochromatic as the shoes.

*Richy T. – pants in fire.

In the world of mobile share buttons you have a duty and responsibility to Insta-capture, edit, and post socially acceptable images that convey to the cool people—and the rest of the world—your super coolness.

That’s why I’m ranting about the JV photos I continue to encounter on social media. If it doesn’t look cute, why post it?

Once upon a time I took a photography class. I’m not gonna say that I went, but I will say that I learned something that first day: the fundamentals.

The first one was simplicity, but I didn’t really get that one so I ignored it. Looking back, it probably means that if you’re taking a picture of your outfit then make that picture all about the outfit rather than the dirty half-bath behind you.

That leads us right into the real fundamentals.

Cropping: cut the picture so you can barely see the half-bath or whatever is behind you. Pravi cropped out the color in her wedge heel, and all we can see is her band of gold.


Lighting: If it takes 100 shots, make sure you get the lighting right especially when it comes to a shiny shoe like Lisa; she’s a gem and hologram

Last but not least: Balance. Don’t fall trying to capture your shoes on film. Get a friend to take the pic; it’s that easy.


Richy T. – No filter.