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Sure, we rock a ladylike pump every now and then– to brunch. We save the scary stuff for after dark, and by scary, don’t worry, we only mean naughty-naughty pointy pumps. This season, we love a cap toe pointy pump to walk the walk and do most of the talking before we even open our mouth. Think femme fatale style, metal cap toes that come to a fierce point, no questions asked.

But celebrities, in the way they happen to inspire us, like, all the time, are breaking out these pointy cap-toed pumps everywhere from daytime in an otherwise demure embroidered dress, like Jessica Biel, or paired with a casual jean and blazer combo, like Gwyneth Paltrow. And we plan to follow in their sexy footsteps by working the trend into our daytime routine, instantly elevating a sweater and shorts combo to absolute sex-symboldom. You can too, by keeping the rest of your wardrobe subdued and letting this in-your-face shoe really take the spotlight.

Even if the cap toe pointy pump is being reworked into daywear, it still holds our hearts in the after dark. Heidi Klum and Camille Belle both work these shoes on the red carpet, enhancing their image as ultra-powerful women in this attention getting style. We can’t wait to slip on a pair and see where the night (and the shoes!) take us.

The sizzling summer heat will undoubtedly lead to thoughts of you at the beach with sand in between your toes, or poolside with your favorite summer drink and great company. Summer will be coming to an end soon, but there is still time to get your summer glow! Don’t forget the golden rule: when you legitimately feel great in how you look on the outside, you’ll feel even better on the outside. Embrace and flatter your body with the perfect poolside look for that red carpet summertime style.

When you think crochet, don’t think about the blanket your grandmother knitted for you—think of the perfectly chic detailed bathing suit! A crocheted pattered bathing suit will provide with a sense of uniqueness amongst the crowd and also give you an added stylistic flare. A varied crocheted pattern can add an inconspicuous touch to enhance the areas of your body you’d like to flaunt while flattering your overall appearance as a whole! Look fabulously sophisticated and chic with this darling look.

Embellishments will add that spectacular gleam you are searching for. A few frills, a splash of gems, a line of studs or even a metal broach will set your swimwear apart from the rest this summer season. Eye catching pieces will have people wondering where you shop while they take mental snapshots of ways to add similar flares to their own swimwear repertoire!

Retro bottoms are hitting the scene—grab your high-waisted polka dotted bathing suit bottoms for that extra sexy look. Something about this swimwear option—although covering more skin—screams fun and flirty more than ever. Tie your hair up with a retro scarf, smooth on your favorite shade of red lipstick, and throw on your favorite pair of cat-eyed shades to complete the look!

Swimwear coveralls will keep you cool this summer season while remaining beach ready! From lace sarongs and sheer dressed to jean shirts and loose rompers—strut around with the ease of looking amazing, even after a few dips into the water!

Don’t forget your jewelry, because a girl can never been too glamorous! So make a checklist:

  • Fabulous Coverall
  • Gleaming Pendant Necklace
  • Stylish Wedge heels
  • Pattered Scarf
  • Trendy Beach Bag
  • Sexy Sunglasses
  • Classic Studded earrings

You’re all set to go for you day by the water. Dip in. Cool off. Be fabulous.

August 21, 2012

As you all undoubtedly know, Kim Kardashian provides style inspiration in no short supply –– but her to-the-nines at-all-times style certainly isn’t easy to match. In those desperate times when you can’t figure out anything to wear (also known as getting dressed…every single morning), heading over to our style blogger bookmarks always gives us great guidance for more everyday looks.

One blog we find ourselves screen-shotting for ensemble inspiration is Karla’s Closet –– the style diary of super hot SoCal girl (and part-time jewelry designer), Karla Deras! While most style bloggers seem like drops in a giant internet ocean, Karla’s consistently sophisticated, risk-taking, feminine style has her floating all the way to the top. We especially love her mix of vintage finds and big-ticket items –– just like us!

For this round of “Inspired By,” we picked the parts of Deras’ look we loved the most: the bows on her flirty sandals; her door-knocker bamboo hoops; and the relaxed fit of her boyfriend jeans, then mixed them all up with own picks and pieces. Though we really loved the vintage feel of Karla’s patchworked and distressed denim, finding a pair that fit a similar bill was too tough to manage. In the end, we decided to zero-in on our favorite part of them by picking up the pink-and-red palette of the knee patch in our muscle tee instead –– sure, Karla’s bright all-white version looks amazing, but we just had to salvage those soft colors somewhere! Headlining it all, or should we say, footlining, is one of our favorite ShoeDazzle wedges: the Gabi! Kind of like a sartorial superhero, Gabi saves our get-up from looking like it’s destined for the men’s section. With a pretty pink bow and a sky-high heel, our tom-boy look of slouchy boyfriend jeans and a sleeveless crew neck, gets all the girl-ification it needs!

  1. Madewell Rxmance Muscle Tee, $50
  2. Citizens of Humanity Daisy Boyfriend Jeans, $209
  3. Oversized Bamboo Hoops, $290
  4. Shiseido Luminizing Lip Color in Maraschino, $22
  5. ShoeDazzle Gabi Wedge in Pink, $39.95

If Elizabeth Taylor was diamonds, Jennifer Lopez definitely has the single-strap-sandal style cornered.

Pairing them with everything from bejeweled jumpsuits to emerald pencil skirts, it seems like she’s playing favorites up-and-down LA in the stiletto’d summer staple.

Not that we blame her; her already-amazing gams look uh-mazing when she wears them, not to mention they’re a totally timeless classic. We’ll put it this way: remember that time circa 2 years ago, when the clog (gasp) had its moment? No question, that hyper-trendy shape from seasons of old couldn’t make the transition from bottoming-out a glittery ball gown, to sexing-up a knee-length cocktail number.

Ms. Lopez isn’t alone in her love –– ladies all over Tinseltown’s red carpets are strappy-sandal-ing lately. Take Camilla Belle’s office-ready ensemble in head-to-toe jewel tones, or Diane Kruger’s modest baby-doll; both starlets get the lightening-up their looks need through skin-baring sandals like our gorgeous Jessica sandals. On the (*cross out ‘sexier’) Saxonier side of the spectrum, just look at the about town Rihanna, who’s already killing it in her silk trench and side-swept hair. If you ask us, the fire-red stilletos are just the cherry on bottom!

Go toe to toe with J Lo and co. and shop our favorite ShoeDazzle strappy sandal picks!

July 26, 2012

Jenny N. (our UI tech gal) is one pedicure purist. When she’s not rocking some seriously fabulous footwear in our office, her summer-hued pedi’s are always the talk of the day. We keep one asking how does she keep her peep toe colours to last for so long? So, we turned to celebrity nail stylist, Jenna Hipp to share her best tips on extending our multi-hued, glittery topped pedicures. Jenna says:

HIPP TIP: At-home spa pedicure tip #1: Brands Matter: More than just remembering to use a base and top coat, be sure polishes are free of formaldehyde and DBP. (Not sure? Check it out by typing in your products at www.cosmeticdatabase.com)

Because most companies create their formulas to work together, it’s best to use them together to ensure your highest quality manicure. Also, your top coat doubles as a great refresher every few days to keep your pedi strong and looking brand new.

HIPP TIP: At-home spa pedicure tip #2: If you haven’t been consuming enough water, it shows in your skin, especially your hands and feet. Additionally, it is a main cause of swelling in the ankles. Drink filtered water infused with cubes of fresh fruit such as grapes, pineapple or cantaloupe to add flavor as well as vitamins to keep skin healthy and glowing from the inside out!

HIPP TIP: At-home spa pedicure tip #3: BE NICE TO NAILS! Start sourcing organic topical products and at home remedies.

People notice nails more than you would like to think. Prevention and maintenance- don’t wait, start NOW! For most of us, great looking hands and feet don’t just happen overnight. Start by budgeting in weekly to monthly mani/pedi’s or give your nails a little more attention at home.

To whiten nails, try this easy at home remedy:

Baking soda with lemon juice. Mix together and scrub nails with nail brush or toothbrush. Dip tips in hydrogen peroxide diluted with water. Wash hands and moisturize with damp hands with jojoba oil. Dab dry with a cotton towel.


Brights tips bring in sunshine and optimism and translate into a fresh beginning. Full of energy, tangerine orange, and hot pinks are top pedicure pick me ups for this 2012. Bold colors are perfect for toes and a great way to show personality without being too over the top. No matter what, skip the french pedi- The look is overdone and un-natural.

Chartreuse and mustard are heavy hitters this summer as well as shades that have an organic, earthy feel. Neon’s will be popping up throughout the season well into fall on accent nails as peek-a-boo teasers.


“Minty” by RGB cosmetics

“Poolside Party, All Eyes On Me” by NCLA

“Kutki” by Nars

“Cosmo” by Dior

Besides color, nail polish formula is also shaping up for summer by lightening up. Look for your favorite opaque color in a sheer or transparent formula, or instead wear just one coat. We took our own advice and created HIPPxRGB Nail Tints to give our nude nail loving fans more customizable options. HIPPxRGB Nude Nail System allows you to choose your color and your coverage as well as customize it to match your skin tone. Fans include Miley Cyrus, Lea Michele, Lauren Conrad and Michelle Williams.

July 24, 2012

It’s barely been a week since we’ve unveiled ShoeDazzle’s newly revamped design studio. But, if there’s one thing about fashion that everyone agrees upon it’s that the industry insiders love nothing more than to come across fresh, delightful talents who know all about how fashion intersects art in that very cool way.

As if Jennifer Rae Ochs hadn’t already reinvented the way mixed media, sculpture, and photography are experienced, the insuperably elegant visual artist has now upped her creative quotient by decorating our studio with high energy splashings of airy colour to the once bare walls. And, she wasn’t the only one inspired.

Our style-struck gazes were so ‘smitt’ with Jennifer’s strokes of genius, that Senior Director of Design Alejandro Blanco decided to take Jennifer’s painting – the Verdant – and re-create it into a dress – the Marlena – as a homage to her gloriously fun whirls of sumptuous hues whirling against the stark, white walls.

Hotness like this doesn’t happen overnight. So, we asked Jennifer about her inspirations on high style, her inspirations and about our custom design for ShoeDazzle and more.

SD: What was the inspiration for artwork that inspired the Marlena dress in the Madison collection?

JRO: Alejandro has incredible creative vision; he was immediately drawn to the Verdant painting. I knew he would use the Verdant masterpiece to create wearable/functional art. For this venture, it was important to take the art “off the wall” and extend a true interactive art experience. The beautiful element to this is it allows the clothing collector to further evolve their experience and self-express.

Verdant is a two panel piece, (18” x 24”/each), acrylic paint and mixed media on canvas. Verdant is a highly texturized piece by incorporating a mixture of minerals. Painting to me is not an exercise in randomness but rather an endeavor to shine light. I am interested in things that are beautiful, aesthetic delights. During the creative process, I focus on the impact of experience; less interested in the aggregate truth.

SD: How do art & fashion inspire one another?

JRO:Art inspires fashion. Fashion inspires an individual, as a blank canvas, to create one’s own artful aesthetic.

SD: How did the idea translate from taking your wall art into a fully fashionable dress design?

JRO: I am constantly surrounded by my paintings, seven years ago; I decided I loved my work so much, I only wished I could wear it. After years of learning about the fashion industry and consulting with those inside the industry, I knew it was only time before I found the right partner. Thanks Shoe Dazzle!

SD: Who would you say are today’s most influential artists affecting the fashion scene and why?

JRO: Takashi Murakami because he has diversified his artistic endeavors nicely.

SD: What’s your favourite fashion piece in your closet right now?

JRO: A gorgeous layered dress by French Designer, Lauren Vidal.

It’s date night for our wildly popular Signature Sole shoes– the latest at ShoeDazzle is our launch of the Signature by ShoeDazzle boutique, the perfect match to create a fully realized classic look. We’d like to call it true love.

About time, right? Now you can shop a complete collection of styled items in the Signature look, that ultimate sophisticated-sexy that becomes your own brand of style. We took inspiration from classically chic fashionistas like Jackie O and Katherine Hepburn and translated their looks into modern day style icons like Victoria Beckham and Kelly Ripa for this boutique. Whether it’s our statement-making, one-shoulder Bria dress in a very feminine bright pink or our very sexy body-con cut-out Lana dress, these flirty looks are anchored with timeless shoes and vintage inspired accessories, so you never look over-the-top, instead, you achieve that hard-to-find just right. Balance– it’s what all good relationships have.

Browse our beautiful look book to see pieces from the collection modeled on location at a regal Beverly Hills mansion, a scene fit for a star, and don’t forget our pink soled shoes, of course. Peep-toes, Mary Janes, and Lace Pumps– now part of curated mini-capsule collections. These love lessons all start at an awesome $39.95, cheaper than dinner and a movie.

It’s a boy for the Head Fashion Stylist for Entertainment Tonight and The Insider and our very own Anya Sarre! Anya and her husband, Tim, welcomed their newest bundle of joy – the adorably cute Sawyer William Sarre - on 10:21 am on Saturday July 14 at Cedars Sinai Medical Center in Los Angeles, Calif. Weighing in at 7lbs 12 oz. and at a modelesque 21.5 inches long, Anya’s rep confirmed both baby and Mom are confirmed to be healthy.

And, the newest baby at ShoeDazzle will be no stranger to the fashionable stylings of his Mom. Anya’s rep shares that “Sawyer Sarre will come home to his over the top, nautical themed nursery complete with Carousel Designs bedding curtains and accents, a Stokee circular crib, and a custom made NewCo International rocker,” her rep says. “Everything is organized in Itzy Ritzy container whale packs.

Anya and Tim have been married for five years. Their wedding was featured in a 10-page spread in Inside Weddings magazine. Congratulations to the couple from all the Dazzlers!

Here at ShoeDazzle, we are all about accessories - obviously. But the ultimate accessory? A pampered pup to march along with you in your favorite pair of statement shoes. It girls have been accompanied by these cute companions pretty much throughout the history of fashion, and ShoeDazzle employees are no exception (we’ve been known to experience separation anxiety mere minutes away from our beloved pets). These puppies, who are fashionable celebrities in their own right, but more on that later, make appearances at work, cocktail hours, and most recently, our design studio launch.

It’s not just super sexy models dressing up on set here at ShoeDazzle, you know. Meet Sir Elizabeth Taylor and Latte ages 4 and 2 years, respectively. Sir Liz Taylor, whose name you might recognize from Sex and the City’s Charlotte York’s own dog, a King Charles Cavalier, and very used to the spotlight. Accompanying his mommy Lauren B., ShoeDazzle Publicist, to work from an early age, he’s perfected the art of the pose and knows just how to ooze the right amount of cootchy coo appeal being a long time press pro. Just look at that attitude sitting pretty on our very pink chair– we can’t get enough of him!

But don’t think Latte is camera shy. This King Charles Cavalier (sensing a trend at SD?) poses with our model as if he’s been strutting his stuff like a seasoned pro. ShoeDazzle Product Manager Ariella F. is Latte’s mommy, who named her pup for her creamy coat. We’re totally making take-your-dog-to-work-day a thing around here; next on our long to do list: designer doggy collection.

We want to know: Who is your favorite kissy-face It Girl-puppy pair?

All great art deserves an equally awesome gallery, and we’d say the same about shoes (and handbags and jewelry of course!) Keeping that in mind, ShoeDazzle just revealed its sparkly new design studio– a newly revamped cool and airy design space designed by Jessica Marx, who expertly crafted the intimate pavilion for fashion. Amongst fresh flowers, rows of cocktails, the stylish ladies of ShoeDazzle, and two adorable puppies, an amazing creative space was born.

Marx brings experiences from impassioned design studios like Dodd Mitchell Design and ICRAVE Design. With her laid-back attitude and eclectic approach to design, Jessica established herself quickly in the professional ranks, being named one of the top 18 designers of the next generation by Boutique Design in 2006. It’s her sense of intelligent modernism that opened the dialogue between our studio’s structural design and celebrates an elegant sculptural environment with the intent to blur the boundaries between art and fashion.

Marx says, “I wanted to create a space that properly reflected the modern, creative, and whimsical elements behind the ShoeDazzle brand, while respecting the the industrial interiors of the existing space. I needed to design an environment that would be flexible, with rolling racks and ample pin up space, accommodating the changing needs of the designers and buyers. A clean white space with pops of bright pink and several artistic elements (including a neon ShoeDazzle sign) with artistic shoe display wall really give a strong impression of what this company is really about.

There’s a whole lot of colour going on thanks to LA based visual artist, Jennifer Rae Ochs, a modern expressionist, musician, entrepreneur and world traveler who landed in Los Angeles. If the shoe fits… she looks like a true California girl– blonde, tan and absolutely gorgeous– she resides in Los Angeles and when creatively necessary, travels back to her 100 acre art retreat in Minnesota. JRO creates an aesthetic of duplicity grounded in reality and spirited by possibility. JRO refers to her art as “a celebration of moments in time” and it’s certainly true in this case; we are having our moment, and we’re so excited to have another artists’ vision to inspire our own!

For the ShoeDazzle Art Wall, she used vibrant variations of the ShoeDazzle Pink, and incorporated a dynamic technique that simply reminds us of an abstracted, gorgeous LA sunset. Clear display cubes adorn the wall, with shoes perched on them like crowns. It’s a pretty regal space– as it should be, from now on all the darling shoe babies at ShoeDazzle are going to pop out of this studio. In addition, the space will be used as a showroom and all ShoeDazzle products will be shot here before they go out in your monthly newsletters. So you can look forward to enjoying our new space as much as we do!

Though we can’t guarantee cocktails and puppies.