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I was wondering how amazing the L.A. girls we work with were in real life; turns out they’re beyond wonderful. We all met on the rooftop terrace of the London Hotel in West Hollywood [Selfie central] for a tea party. I nixed my fake British/Madonna accent the instant I realized how real, pretty, and really pretty they are.

Along with other gorgeous girls like Katherine McNamara, Ava Allan, Alexi Blue, Elizabeth Keene, and Thania Peck, Ashley Tisdale was there. I love Ashley for more reasons than just the fact that she supports St. Jude Children’s Researcg Hospital and cancer awareness—a cause that hits very close to home [by hoME, I mean ME].


Here’s what I saw:

Black and blue: Nothing beats a look that combines coal colors with a punch of cobalt.


More Black: All black is a thing. Monochromatic is so dramatic.


Hot in cold: It was a bone-chilling 65 degrees that day and yet many braved our favorite atypical fall/winter pieces including tanks, shorts, sandals, skirts, and peep toes.


-Richy T.

(P to the S: Blue is clearly the filter of the season)

December 31, 2013

We wish everyone a dazzling new year!

Happy New Years Eve!


Check out our Facebook page to see what looks we will be rocking to bring in the new year!

Thursday night, Who What Wear and Cadillac celebrated 50 Style Stars at the London West Hollywood. The night brought out style driven starlets like Jessica Alba and Nicole Richie for champagne and a smooth playlist from Samantha Ronson. All guests were dressed to the nines, but we had an eye for style blogger Kelly Golightly’s look. Her oversized sweater, polka dot blouse, and leopard booties had chic written all over it!


Get her look here!

October 23, 2013

When we’re getting ready to hit the town, meet up for drinks or attend a posh soirée, we’re always checking that not only is our whole outfit on point, but so is our manicure.  Check and check.

With that said, it only made sense for us to team up with the hottest nail gurus in the business, NCLA.  We got together with our very chic friends there and started discussing how we could make this giveaway extra special.

Since ShoeDazzle and NCLA are both born and raised in the city of angels, Los Angeles, we decided that it was only appropriate to title this the “L.A. ‘It Girl’ Giveaway.  We wanted the looks to be ours and ours only so we called our very talented friend Natalie from Nail Swag to lend us her hands.  She helped us curate some amazing one-of-a-kind looks with the polishes and nail wraps.

With that said, we’re really excited to share these looks and styles with you and hope you love them just as much as loved creating them!  Whether you’re a Hollywood & Vine Starlet, a Malibu Beach Babe, a Beverly Hills Bunny or So LA, we’re pretty sure you won’t want to miss a chance to win!

We’re handing out 20 sets of NCLA polishes worth $200 and $100 of ShoeDazzle swag to go with it.  Ready to score some ultimate freebies?  We thought so.

Enter here-> http://bit.ly/SDxNCLAxLAITGIRL to win!

October 11, 2013


Thursday night, 21 of our most dazzling clients swarmed to our headquarters for a soiree to celebrate the launch of our new program, “Stiletto Society”. The first members indulged in sweets from Georgetown Cupcakes and toasted to a new beginning at ShoeDazzle with pink champagne from Moreno. After a short presentation, guests began to mingle. Resulting in an exchange of numbers and free flowing conversations that were only interrupted by a call for a group picture. One Stiletto Society member commented, “The only time it gets quiet is when we’re concentrating on our poses” and the silence rose into laughter. The night continued with selfies at a photo booth station by Blank Booth, candy bar, and swag bags filled with stiletto’s and other stylish necessities.









September 27, 2013

It’s Friday, and the sweet sounds from SZA are floating around our office. Sound off in the comments below and let us know what you think of this tune!

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Who What Wear, The Zoe Report and ShoeDazzle have teamed up in your wardrobe’s best interest. Launched today, the Fall Wardrobe Reboot Sweepstakes might just have you daydreaming about the piles of shoes you’ll be surrounded by, since the grand prize is a $2500 shopping spree!

If not, then take a look at Who What Wear founders’ Katherine Power and Hillary Kerr’s, ShoeDazzle fall favorites from Rachel Zoe’s boutique. This should definitely tempt you to enter.

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See More Details & Enter.

Gather around you all! We’ve got a new opportunity for you to get lucky, and by lucky we mean a fierce wardrobe update. Details below:

Who: Refinery 29 and ShoeDazzle.

What: “Fast Track To Fall Sweepstakes,” enter to get styled by Refinery 29  and enjoy a $500 ShoeDazzle shopping spree. 10 runner ups will get a pair of shoes up to a $60 Value.

When: Now until August 25th.

Where: Enter here!

Why: Because who wouldn’t want to fill there closet with amazing shoes?!

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R29 E


Shop the boutique here!

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SheKnows Editor’s glammed up their outfits with ShoeDazzle heels. See how they styled the Jordanne, Lenny, Courteny and Pravi here!


July 18, 2013

Here’s a behind the scenes look at our most recent photo shoot at our headquarters. We focused on black and white minimalism with a touch of chic snake skin prints.

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