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January 30, 2015

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TGIF—you survived the week and managed to keep it cute through all of the hustle and bustle! You deserve a round of applause for all of your hard work and effortless style. Check out some of our favorite looks from this week. These girl’s really know how to “werk” it. Read More

Dress up fun with our Dazzlers

Dress up fun with our Dazzlers

So far, 2015 has been big for ShoeDazzle. Not only do we have great products, styling tips and dazzling #shoefies planned for the upcoming year, but we have moved into a brand new space! The new Dazzle HQ gives all of the Dazzlers a great space to work and have a great time doing it. From playing dress up with our Office and Executive Assistants, Damara and Crystal, to posing among our most stylish ladies in the office. Read More

January 23, 2015

Our girl’s have really been bringing the shoefie game this week! We spotted these trendsetters posing ’round town in their ShoeDazzle-kicks. Now, we know you have your selfie-game down pack, but check out how these style experts snap a shoe-flick for “the Gram”. Hashtag—shoefie!

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Lefashnmonster struts around town in her Aaliyah boots, while Lihnnwinn stops to let them admire her Noriko booties.

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Iamfashionlaine has just the right pop of color with her Sheffy and Emry sneakers, and Tayehansberry gives us the ultimate classic-chic style in the Pixie booties.


New Move

Twenty-fifteen is off to a dazzling start for ShoeDazzle! We’ve just moved into our new campus with sister brands Fabletics, FabKids, and JustFab. Thanks to the loyalty of our customers, we are growing, and needed a space to inspire us and accommodate all of our new employees! Since this could not be possible without our amazing customers, we wanted to give you a tour inside our new office space.

When you walk through the doors, you’re immediately welcomed by crisp white lines, art, and sparkle! The first floor is dedicated to the life of the shoe, Operations, Supply chain, and of course Merchandising. The space boasts 5 in-house studios for filming, photography, & events. The massive sample closet next to the studio is enough to give any woman a shoe-gasm. The second floor is buzzing with teams like Marketing, Technology, Human Resources, and Executives. We work in an open floor plan, where employees can choose to work at their desk or grab a seat on a comfy couch. Now that’s luxury!

We love our new space, and can’t wait to share more behind the scenes sneak peaks with you!

Photo Credit: © Evan Patrick Kelly


I was wondering how amazing the L.A. girls we work with were in real life; turns out they’re beyond wonderful. We all met on the rooftop terrace of the London Hotel in West Hollywood [Selfie central] for a tea party. I nixed my fake British/Madonna accent the instant I realized how real, pretty, and really pretty they are.

Along with other gorgeous girls like Katherine McNamara, Ava Allan, Alexi Blue, Elizabeth Keene, and Thania Peck, Ashley Tisdale was there. I love Ashley for more reasons than just the fact that she supports St. Jude Children’s Researcg Hospital and cancer awareness—a cause that hits very close to home [by hoME, I mean ME].


Here’s what I saw:

Black and blue: Nothing beats a look that combines coal colors with a punch of cobalt.


More Black: All black is a thing. Monochromatic is so dramatic.


Hot in cold: It was a bone-chilling 65 degrees that day and yet many braved our favorite atypical fall/winter pieces including tanks, shorts, sandals, skirts, and peep toes.


-Richy T.

(P to the S: Blue is clearly the filter of the season)

December 31, 2013

We wish everyone a dazzling new year!

Happy New Years Eve!


Check out our Facebook page to see what looks we will be rocking to bring in the new year!

Thursday night, Who What Wear and Cadillac celebrated 50 Style Stars at the London West Hollywood. The night brought out style driven starlets like Jessica Alba and Nicole Richie for champagne and a smooth playlist from Samantha Ronson. All guests were dressed to the nines, but we had an eye for style blogger Kelly Golightly’s look. Her oversized sweater, polka dot blouse, and leopard booties had chic written all over it!


Get her look here!

October 23, 2013

When we’re getting ready to hit the town, meet up for drinks or attend a posh soirée, we’re always checking that not only is our whole outfit on point, but so is our manicure.  Check and check.

With that said, it only made sense for us to team up with the hottest nail gurus in the business, NCLA.  We got together with our very chic friends there and started discussing how we could make this giveaway extra special.

Since ShoeDazzle and NCLA are both born and raised in the city of angels, Los Angeles, we decided that it was only appropriate to title this the “L.A. ‘It Girl’ Giveaway.  We wanted the looks to be ours and ours only so we called our very talented friend Natalie from Nail Swag to lend us her hands.  She helped us curate some amazing one-of-a-kind looks with the polishes and nail wraps.

With that said, we’re really excited to share these looks and styles with you and hope you love them just as much as loved creating them!  Whether you’re a Hollywood & Vine Starlet, a Malibu Beach Babe, a Beverly Hills Bunny or So LA, we’re pretty sure you won’t want to miss a chance to win!

We’re handing out 20 sets of NCLA polishes worth $200 and $100 of ShoeDazzle swag to go with it.  Ready to score some ultimate freebies?  We thought so.

Enter here-> http://bit.ly/SDxNCLAxLAITGIRL to win!

October 11, 2013


Thursday night, 21 of our most dazzling clients swarmed to our headquarters for a soiree to celebrate the launch of our new program, “Stiletto Society”. The first members indulged in sweets from Georgetown Cupcakes and toasted to a new beginning at ShoeDazzle with pink champagne from Moreno. After a short presentation, guests began to mingle. Resulting in an exchange of numbers and free flowing conversations that were only interrupted by a call for a group picture. One Stiletto Society member commented, “The only time it gets quiet is when we’re concentrating on our poses” and the silence rose into laughter. The night continued with selfies at a photo booth station by Blank Booth, candy bar, and swag bags filled with stiletto’s and other stylish necessities.









September 27, 2013

It’s Friday, and the sweet sounds from SZA are floating around our office. Sound off in the comments below and let us know what you think of this tune!