Go Shop

New Move

Twenty-fifteen is off to a dazzling start for ShoeDazzle! We’ve just moved into our new campus with sister brands Fabletics, FabKids, and JustFab. Thanks to the loyalty of our customers, we are growing, and needed a space to inspire us and accommodate all of our new employees! Since this could not be possible without our amazing customers, we wanted to give you a tour inside our new office space.

When you walk through the doors, you’re immediately welcomed by crisp white lines, art, and sparkle! The first floor is dedicated to the life of the shoe, Operations, Supply chain, and of course Merchandising. The space boasts 5 in-house studios for filming, photography, & events. The massive sample closet next to the studio is enough to give any woman a shoe-gasm. The second floor is buzzing with teams like Marketing, Technology, Human Resources, and Executives. We work in an open floor plan, where employees can choose to work at their desk or grab a seat on a comfy couch. Now that’s luxury!

We love our new space, and can’t wait to share more behind the scenes sneak peaks with you!

Photo Credit: © Evan Patrick Kelly

September 27, 2013

It’s Friday, and the sweet sounds from SZA are floating around our office. Sound off in the comments below and let us know what you think of this tune!

May 1, 2013

Marissa-blogHi Marissa!  What’s your job title here?

Marissa:  I’m Vice President of Product at ShoeDazzle, which means I manage the website and lots of things related to our consumer experience.

What’s your favorite thing about the Dazzle and working for it?

M:  Just one thing?!  I love so much about working here.  I’ve been at ShoeDazzle for 4 years, so I guess I have to say watching the company grow and succeed and keeping our customers at the center of what we do has been my favorite thing.  Like some of our older clients, I feel like ShoeDazzle is a friend, not a company, and the fact that that still remains true today is pretty amazing.  PS:  A close second is that ShoeDazzle designed my wedding shoes.  That was really amazing, and I will cherish them forever!

That is incredible.  What’s your oldest pair of ShoeDazzle shoes?

M:  My oldest pair of ShoeDazzle shoes that I still wear are the Ginnys!  Shout out to the OG Dazzlers who are the only people who remember this amazing tan, platform sandal that goes with EVERYTHING.  I should have bought five pairs…

Zodiac Sign?

M:  Scorpio!  Jealous, passionate, emotional!

Best thing about your sign is _____.

M:  I’m sure my husband would have quite a lot to say about that based on my description above.

Favorite type of shoe?

M:  Oh geez, just one again?!  I love a great wedge and I love a great flat sandal.  Not-boring flat sandals (think neon, metallics and prints) I would say are basically my #1 shoe must-have.  I’m obsessed with the Yumikos right now and I have both colors of the Debbie.

What did you wear on your first date when you first met your hubby?

M:  Easy: brown wedges, light bootcut jeans and a linen yellow top.  I met my husband 9 days after I started ShoeDazzle, so my life change pretty drastically that April!

Dream vacation?

M:  Everywhere – dream vacation would be a year off with lots of money and plane tickets and I’d go around the world!  I’m obsessed with travel, and in fact, I did Semester at Sea in college which means I lived on a boat for 100 days and went to 9 different countries.  It was pretty amazing.

Guilty pleasure?

M:  Dirty Martinis, Sour Skittles, The Bachelor(ette) and People Magainze – in that order.

Beauty must haves?

M:  Eye liner, good face wash, I wear Palmers cocoa butter lotion everyday…I mean, makeup in general.  My Grandma used to say that I look MUCH better with makeup on, so I try to remember that.  :)

Words to live by?

M:  Family, Friends, Work Hard/Play Hard.  That’s not a quote, but those are things I try to live by.

On Marissa: Brooklyn Sandals (in black), Sandy Wedges (in pink), In Shape Earrings (coming soon) and Recco Bag (coming soon).

April 24, 2013

photo[1] Hi Jessica!  What’s your role here at ShoeDazzle?

Jessica:  I’m one of the fit models here for our shoes and I am also a part of our Client Services Team.

What would you say is your favorite part about your job?
J:  My favorite part is getting to work at the Merch space and seeing all the new shoes coming out in the upcoming months!

Your ultimate style crush?
J:  I have a lot but would definitely have to go with Kerry Washington right now.  She always looks so put together and stylish on the red carpet.  I’d love to steal her closet.

Your skin is so deliciously buttery!  What’s your secret beauty weapon?
J:  Thank you!  My secret weapon is eating healthy and my Clarisonic!

Next to shoes, what’s your favorite thing to wear?
J:  Either a unique top or a dress (I’m starting to really love dresses right now).

Top 5 from your April showroom?
J:  My top picks are Seven, Ceyda, Maresa, Meja and Calista.

Song of the moment?
J:  Midnight city by M83.  Definitely a great song to listen to while stuck in traffic.

Your most treasured possession?
J:  My family is my most treasured possession.  I love them unconditionally and they are irreplaceable.  They are my biggest cheerleaders and always believe in me.

Best advice you’ve ever received?
J:  I’m going to have to geek out and quote Yoda from Star Wars: “Do or do not.  There is no try.”

On Jessica:  Magic (coming soon)
Hear Me Roar


April 17, 2013

kiraHey Kira!  Tell us about everyyyything you do here.
Kira:  Wellllll, I’m currently working as the in-house footwear designer for the dazzle creating unique designs that reflect the brand DNA.  It’s a great gig and it’s definitely a unique position where my creativity can thrive. Not too many companies are like that!

We can’t tell you how much we adore all the designs.  This June marks your 2 year anniversary here!  What have been some of your favorite projects?
K:  I can’t believe how fast time flies!  Seems like only yesterday I was getting my feet wet!  My favorite projects have most definitely been working with the celeb collaborations for charity and being able to work on various projects from handbags to special novelty shoes.

It’s always great to be able to give back through fashion.  Let’s talk about that DAZZLE hat!  Tell us; how do you dazzle?
K:  I dazzle the best when I’m out trend shopping.  My creative juices start to flow and it gets me ramped up to work on the next project!  Also, a little hip-hop music around the office doesn’t hurt either.  ;)

You work in what we call our “merch space” which is kind of a fairy tale.  Has it got you “thinkin’ pink?”
K:  Absolutely!  It definitely has some quirkiness that even Nicki Minaj would be inspired by!  I’m very lucky to work in a space where my mind can be free and not feel so clustered.  It definitely has many aspects of a true artist’s space.

Your ultimate designer dream crush?
K:  Alexander Wang, Balmain, Vivienne Westwood, Alexander McQueen, Galliano in his hay day…need I go on?

What are your spring fashion must haves?
K:  I’m so into bright color-blocking with gold accents (hence the Seven sandal), mirror metallics and iridescent are so fresh and fun for spring- true eye candy!

Speaking of candy…Who’s your man candy of the hour?
K:  Give me Lenny Kravitz any day!!

On Kira:  Seven

March 27, 2013

Hi Jimmy!   You’ve been with us for awhile now and we love ya!  Tell us a bit about your role here and being with ShoeDazzle from the very beginning.

Jimmy:  Lemmetellyasomethin…I have been here a looooong time!  Haha…My role has changed here a lot.  When I was first hired, I actually was the only creative on staff.  So, I took pictures of the shoes.  I designed the emails.  I designed printed inserts.  I worked on the site.  My duties have grown a lot since then to include art directing photoshoots, designing our various packages, and I still work on most of the printed needs of the company.  I really wish there was a way to clone myself because there certainly aren’t enough hours in the day.

We do have quite a number of wonderful things going on at all times!  As an art director, where do you go for inspiration?

J:  It’s really not hard to get inspiration working here!  My coworkers are awesome and crazy, so they inspire me everyday, even if I don’t want to be inspired.  :)   I also go to blogs and pay attention to what’s happening in music, films, theatre, magazines, etc.  As a creative, I get inspiration from the uncanniest of things…

There’s never a dull moment, that’s for sure!  You’re known for your quirkiness around the office.  What are some other gigs you’ve had before you landed this one?

J:  Tons…but the one that stands out in my mind is one that I had when I was 16.  My dad’s duck club needed all the decoys retrieved, cleaned and repainted.  So I agreed to do that as a summer job.  I went out there with him, piled about 200 decoys into the back of a pickup and took them home, soaking them in one of those kiddie pools so the dirt could be scraped off of them.  Then I painted new eyes, feathers and details on ALL OF THEM.  Took me all summer to do, and, not gonna lie, I think something was growing in the pool by the time I was done.

Sounds crazy!  What’s been your favorite shoot thus far?

J:  It’s been an evolution.  After almost every shoot, I feel like that is my favourite.  Which is good, I guess, yeah?  I feel like each shoot keeps getting stronger and stronger.  Some that have stood out in my mind are “Vivid,” “A Thing of Beauty” and “Street Brights.”  “Vivid” was awesome with the energy and movement of the model.  “A Thing of Beauty” was a shoot I’ve been wanting to do for years now with its mood and theatricality, and we were finally at a place to make it happen.  “Street Brights” was just fun and zeitgeist-y.

We love it.  It’s been really great to see the progression. Tell us something else we wouldn’t know about you.

J:  You know how they say everyone in LA is an actor?  GUILTY.  I act, I sing, umm….I don’t dance well, but I pretend to know costume design.  I don’t right good. (That was supposed to be a joke :) .  I told myself that I wanted to shoot a feature film and be cast as the lead.  I should have been more specific and said I wanted to get paid too!  It was an indie film, so it was very, very low budget.  Oh well..it was still fun to be a part of!  I really love theatre too!  Just wish I had more time for it.

You’re a passionate one!  Also, may we say that we are really feeling those sneakers on you.  What made you get them?

J:  Well…to tell ya the truth, sometimes I try the samples we get in the studio.  Yeahuh even the heels…HA.  I tried SPLASH on and they looked and felt good, so, why not?!  My first ShoeDazzle purchase for myself!  BTW, heels…?  How the heck do you walk in those?!

A true lady can always walk in her heels!  It’s officially spring.  Spring has sprung and you’re really into _____.

J:  Short-shorts and sweaty bods!  Just kidding.  Not really…but the sun is always something to look forward to.  I love being outdoors, so being able to do things when the sun is out is hella nice.

You’re also the captain of our volleyball team!  Care to share any details about that?

J:  LOVE volleyball!  I started the team shortly after we moved offices and now we’re doing pretty well.  We’ve received 2nd place a few seasons so far.  That championship is just waiting for us!

Sounds promising!  Tell us:  what do you love the most about working here?

J:  I have to admit, throughout it all, the things that make working at ShoeDazzle the best are the people.  I work with some of the most talented people I’ve ever come across.  Not only are they good at what they do, they are genuinely good people.  It makes my job easier because I can lean on them and then can lean on me.  It’s fun and there’s always something new to learn.

What would you say is your favorite part about design?

J:  What I like most about design is the problem-solving aspect of it.  Trying to figure out what will work and communicate the message I’m trying to get across with my design in an aesthetically pleasing way.

Lastly, what’s your favorite trend on women right now?

J:  Finally, an easy questions!  This has been hard!  I love seeing colour.  I think trying different colour combos and layering is always fun and adventurous.  One thing I’ve learned after working here, is not to be afraid of trying new things.  Sometimes the things that don’t seem to go together, really do work!

Thanks Jimmy!

On Jimmy:  Splash Sneakers

March 6, 2013

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Hi Amanda!  You are such a busy bee in the office!  Tell us what your job description is and what your average M-F looks like.

Amanda:  That is very true!  I am on the marketing team and my primary focus is on email marketing.  I make sure that our girls are in the know about the latest shoes!  The good thing about my job is that there is no such thing as an average day.  We are working on so many exciting things that each week comes and goes before I know it.  I am in and out of meetings all day, so I definitely enjoy any time I get to sit down at my desk and cross things off my to-do list.  One thing I make sure to do is break away from the office and exercise.  It really helps get my mind off things and keeps me happy and energized, but that is definitely easier said than done!

It sure is!  It’s so great that we have a gym downstairs to get our exercise on.  We love that you’re a hapa.  Do most people know that when they meet you?

A:  A lot of people can’t tell that I’m half Japanese.  My dad is Japanese, so my last name is usually what gives it away.  Okay, and before you ask, I don’t speak Japanese and I have never been to Japan, but it is on my bucket list!

Haha, thanks for the clarifications.  Fill in the blank.  Your favorite thing to do EVER is ______.

A:   Travel!  I have been very fortunate to have the opportunity to travel all over the world.  I studied abroad and lived in Italy for 4 months.  I traveled all over Europe while I was there and that’s when I fell in love with traveling.  It sounds cliche but it really does open your eyes to so many things.  I definitely have some exploring to do in the states.  That’s next on my list!

It’s always good to have a little wanderlust in you.  Speaking of, you’re off to NYC soon!  Which ShoeDazzle shoes are you bringing and what are you looking forward to most?

A:  Yes!  I am so excited.  I’ve never been there yet, so I’m not too sure.  I have a tendency to overpack, so I’m going to have a hard time figuring out what shoes to bring.  It’s going to be really cold when I’m there, so I’ll definitely bring my favorite boots:  Lati and Marcy.  Too bad my new spring sandals Gabriella and Diane will have to sit out on this trip.  My boyfriend grew up there, so I’m most looking forward to him showing me around, linking up with my best friend who I haven’t seen in a couple of years and of course, shopping!

Don’t hold back on this trip!  This spring, it’s all about _____.

A:  Pastels, neutrals and a splash of bright colors.  I also think Rachel Zoe said it best when she said it’s all about “daytime metallics.”  I love shopping our boutiques because they have the latest fashion trends.

You get to shop and work at the same destination!  What are some of your beauty essentials?

A:  My beauty must have of the moment is my nail polish.  I’ve developed quite the collection.  The girls at ShoeDazzle never cease to disappoint when it comes to a good manicure.  I paint my nails once a week.  Crazy, I know!  The trick to making them look professionally done is to paint your thumbs last so you can use them to clean up around the edges.

Good to know!  What’s the best advice you’ve ever given and the best you’ve ever received?

A:  I think the best advice I’ve ever given someone is to remind yourself that life is short.  Sometimes it takes something tragic to remind you of this, but I don’t think that it should have to come to that.  I think everyone knows it, but sometimes it just takes a little reminder to put things into perspective.  I think the best advice I have ever received is that if there is something in your life that is holding you back from being truly happy, change it.  You have the power to do so and you deserve it!

Sounds like some powerful words and we love it.  What are you favorite songs right now?

A:  “Adorn” by Miguel…The best way to describe it is Chris Brown meets Marvin Gaye.  “Stay” by Rihanna…I love the change of pace from her other recent hits.  “I Love It” by Icona Pop…It’s the anthem for our new commercial we just launched.  If you missed it, you’re missing out!  But don’t worry, I have you covered.  Watch it here.

Care to share three things we don’t know about you?

A:  Hmm, let’s see…I’ve been a ShoeDazzle member since 2009.  My closet is at it’s maximum capacity.  I’m a ginger ale addict.  My coworkers know the nicest way to brighten up my day is to surprise me with a nice cold can of ginger ale.  There are two amazing women in my life that taught me to be strong, humble and gracious.  My mom and sister are irreplaceable role models for me.

And you are very  much all of those things!  Lastly, 2013 is the year of _____.

A:  New things!  We launched our new site, we have Rachel Zoe as our new Chief Stylist, and that’s just the beginning!

Thanks Amanda!
On Amanda:  Top:  UNA pump (coming soon!).  Bottom:  Alder

Hi Sharon!  How are you?  Will you let everyone know what your title is here at ShoeDazzle?

Sharon:  Sure!  I am a Product Manager here at ShoeDazzle and I love it!

What is it like being a product manager for ShoeDazzle?

S:  My career has been very exciting here!  As a Product Manager, my main responsibility is to help make the website a great shopping experience for our lovely ladies.  With the recent release of our new site, it was amazing to be part of an innovation that made ShoeDazzle more fun for everyone.

What do you wear when you want to look business chic?

S:  I’m obsessed with peplums right now.  I love how versatile they are.  You can look sharp for work and classy when you’re out for the evenings.  No matter what body type you have, Peplum gives you an instant hourglass figure.  Who wouldn’t want that?

What was your most recent purchase from your February showroom?

S:  Evans!  I decided to change it up and get a cute mint clutch — something I’ve been trying to find for months.  I can’t wait to use it this weekend.

What are you some of your favorite things about your job?

S:  I love working in e-commerce and fashion.  It’s the perfect intersection of two worlds that I absolutely love.  I also never know what to expect.  One day, I will be optimizing our website, then the next day, I could be thinking of new concepts for awesome new projects.  It’s great.  ShoeDazzle keeps me on my toes.

Tell us 3 fun facts about you.

S:  1.  I pulled an airplane before (with the help of my classmates).  2.  I used to be a Bridal Consultant and discovered that bridezilllas really exist.  3.  I am a nomad–I’ve moved 10 times in the last 9 years.

Florals and sneaker wedges are trending right now.  Do you have any of them in your wardrobe?

S:  Yes!  Sneaker wedges! I love how comfortable they are….and it makes me nostalgic of the 90′s.

What’s on your bucket list?

S:  My bucket list includes a LOT of traveling.  I want to visit every country one day because I really value new experiences.  I’m also dying to see the Lantern Festival in Thailand.  It’s so beautiful and romantic…almost surreal.  If you’ve ever seen Tangled, it’s like the lantern scene but in real life.

Favorite actor/human of all time?

S:  That’s a no brainer–Ryan Reynolds.  He just gets finer with time!  Please tell me he’ll be in more movies this year.

Advice for the girl that want’s it all?

S:  Whatever it is, your passion is your most important asset.  I think everything else falls into place when you do what you love and you’re willing to give it your all.

Lastly, tell us a random story!

S:  While walking form the subway station to my boyfriend’s place in Downtown (yes, I actually take the subway in LA), I saw Batman zoom past me in his Batbike.  That was crazy surreal.  I could feel my heart skip a beat.

Love it!  We can still believe in superheroes, right?  Thanks, Sharon!

On Sharon:  Brona

Hey Blanka!  You’re our Merchandising Project Manager.  What’s your favorite thing about working for ShoeDazzle?

Blanka:  The easy answer here would be to say “the SHOES” of course (and don’t get me wrong, that part doesn’t suck)…however, my favorite part about ShoeDazzle is the people that I am lucky to work with each day.  Being part of a team full of women with strong personalities could be a recipe for disaster but I can honestly say that I consider all the lovely ladies on the Merch team not only my co-workers, but real friends.

We do have an amazing blend of people here!  Tell us some fun facts about yourself.

B:  I have a twin sister; yes- we are identical.  No, we cannot read each other’s minds and yes-having a spare closet full of stuff that fits you is awesome!  I was also born in the Czech Republic and move to the US when I was 7 years old.

How did you get into fashion?

B:  I found myself working on the corporate end of the industry right out of college.  I loved it and stuck with it.  It’s not all fun and games like some may think though-you have to work hard, put your time in and really pave your way.

Words you live by?

B:  Favorite famous quote: “A girl should be two things: classy and fabulous.” -Coco Chanel

Favorite Blanka original: “Surround yourself with good people and the rest will fall into place.”

Beauty must haves?

B:  Well, my basics that I try to never run out of are my: MAC concealer, a good clear lip gloss and under eye cream!  Honestly, I’m beginning to rely less on products and more on natural go-tos like eating right, exercise, water and good ol’ beauty rest!

Tell us the the truth: how dreamy is it working in a super pink building?

B:  LOL!  Working in the “super pink” Merch space is surreal sometimes…It’s open…it’s modern…it’s fresh…it’s creative!  I’m a big believer that surroundings are key and the space definitely adds to the great vibe that we have.  The surround sound stereo system, gourmet coffee bar and endless candy supply don’t hurt either.

There’s nothing wrong with some pink creative space!  Valentine’s Day is tomorrow.  Any plans?

B:  A group of my girlfriends and I are getting together for a big dinner over in Studio City so I guess you could say we’re having a “Gal-entine’s Day.” Any excuse to dress up and eat some good food works for me!  I’m also thinking of baking up some goodies for my Dazzle sisters…

What are some of your favorite hang out spots?

B:  I live over in West Hollywood right off the Sunset strip so…needless to say, there is an infinite amount of “hot spots” right in my own backyard.  A few places to check out are Eveleigh (ask for Garrett the bartender, he’s rad).  Laurel Hardware is great – get the brussels sprouts!  I do have to say – I’m just as happy at a local sports bar wearing jeans and my Dream sneakers as I am being decked out at a 5-star restaurant.  I’m a Libra-it’s all about balance!

What shoes would you rather dance in:  pumps or wedges?

B:  Funny you ask…I’m heading to Vegas this weekend and found myself packing nothing but my highest pumps (it is Vegas after all)!  However, when I go to a wedding, I’m more likely to wear a wedge (especially if it’s outdoors).  It just depends on the occasion.  Tip of the Day:  If your bag can spare the room- pack a pair of flats that work for any occasion.  Your feet will love you for it!

Do you prefer a boot or a bootie?

B:  Bootie!  Tall, short, thin heel or think heel- I love them all!  Find your perfect pair (or two, or three…) and it can go with just about any outfit in your wardrobe!  most girls don’t realize that booties can be the new pump that goes with all your ‘pretty’ dresses.  As far as color:  black is my favorite and eternal must have but I’m also really feeling snake print these days.

Any last words for our lovely clients?

B:  GET EXCITED!  There is so much amazing-ness coming your way…You have no idea!

On Blanka:  Marysol pump (coming soon)!

Hi Lauren!  First things first.  Those shoes are hot.  What made you pick this pair?

Lauren:  That star!  It caught my eye immediately.  Plus, I am loving curved wedges lately.

Yes, those shoes are really fun!  I think everyone will be really excited once the Leven wedges come out mid-month!  It’s always fun to give a little sneak peek of what’s in store!  Describe your average day at ShoeDazzle.

L:  With my multi-functional role as HR Coordinator and Brian Lee’s assistant it is always busy and fun.  I never know what I might get to work on that day or who I might meet.  I love it!

So you get to plan lots of fun things and work with our very hip and innovative CEO, Brian.  Not a bad “average” day.  What are some perks about working in e-commerce for a shoe company?

L:  I’m trying not to put on my HR hat but we definitely work in a young and exciting environment.  Every day here is something new and unexpected.  Of course there are the perks of our shoe discounts too!

No gal can have enough shoes!  Any hidden talents you don’t mind sharing with us?

L:  I will, on occasion, sing Opera.  Lately it’s been in the middle of the night in my apartment  though.  So far no complaints from my neighbors!

Looks like they’re liking it then!  What’s a beauty must have for you?

L: Lancome Definicils High Definition Mascara.  I can’t live without it.

What isn’t there to love about Lancome?  You’re always so well dressed!  Do you like to pick your clothes or shoes first?

L:  Aww, thanks!  Depending on my mood and the weather, I would say that my outfit usually starts with me picking my top or shoes first.  If it’s a rainy day, I will definitely pick out what boots I want to wear first and then my outfit.

What is…your favorite thing to wear when you’re going out?

L:  My black high waist disco pants from American Apparel with a fun top and heels.

That sounds like the perfect recipe for a fun night out.  Fill in the blank.  A woman should never leave her house without her ___.

L:  Lip balm!  I think I need it even more than I need my phone.

Favorite spots to shop/brunch in LA?

L:  I like to shop around Melrose a lot and Botegga Louie downtown is my favorite spot to brunch.  Since I just moved here I am still looking for more cool spots.  Any suggestions?

KTCHN in DTLA is another great spot and we’re a huge fan of LIttle Dom’s in Los Feliz.  Last but not least, who’s your current celebrity crush?

L:  Doesn’t everyone have a crush on Ryan Gosling?

Yup!  We just can’t get enough of him.  Thanks for catching up with us!

Keep your eyes peeled for the Leven wedge (coming out mid-month).