Go Shop
July 9, 2013


Poolside patriotism was in full swing on Thursday, according to copywriter Valerie. While getting sun-and-water soaked at the W Hotel Westwood’s July 4th bash, Val sipped mojitos and snapped photos of some partygoers with stylish independent spirits:





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Essence magazine Associate Market Editor, Reneise Francis, recently revealed her ShoeDazzle must-haves to VIP members! We loved her picks so much that we dug a little deeper to find out what makes up her personal style, trends she’s looking forward to, and her go to look for work. Keep reading to  get the scoop!


Describe your style in three words.

Girly, Flirty, and Romantic

How did you get your start in fashion?

INTERNSHIPS! I busted my butt, working long hours and handling gruesome tasks, all with a smile on my face. I learned so much just by quietly observing how the greats did it.

What’s your favorite piece in your closet right now?

I have a pencil dress that has this great abstract print in bold colors. I love it because I look like a walking piece of art while wearing it. It does not need much to compliment it. Nude shoes and minimal jewelry will do the  job because the dress is a statement on it’s own.

What’s a deciding factor in making you selects while shopping?

Fit is the most important factor. It does not matter how cool the trend is, if it’s not flattering on YOU it’s in vain.

What style trends are you looking forward to test out?

I would love to find a great pair of high waist wide leg pants in a neutral color. I think that style is so chic. I would pair it with a bold color top to add a little fun to the look.

Go to look for work?

I’m actually a lot more comfortable in a dress than in pants. My favorite silhouette is a fit and flare. It also makes the getting dressed process so much simpler in the morning. Luckily since  I work in a creative field I don’t have to adhere to a really strict corporate attire. What I wear to work is what I wear on my off days as well.

Is it better to be overdressed or underdressed for an event?

Neither. It’s best to be confident in whatever you wear to an event. When you feel great, you look great, so with confidence  it won’t matter whether you’re over or underdressed.

What’s a day like for you as a fashion editor at Essence?

It’s not as glamourous as you might think. It’s full of pitch meetings and production meetings for story deadlines. It can get quite physical while preparing for a run through and schlepping clothes and accessories to and fro within the office. I do really enjoy when I get a break from the office to visit designer showrooms to see what they have in store for the next season. I also really love photo shoot days when I get to see the story I pitched come to life.

What you like about ShoeDazzle?

Who doesn’t love trendy styles at great prices! I love that your site has a variety of styles that caters to all women OR to the woman who likes to switch up her style from day to day. With ShoeDazzle’s prices you can certainly afford to do so.

Be sure to join VIP to get the latest on all things ShoeDazzle!


Sheknows June 10

Sheknows June 10 B

The editor’s  at SheKnows.com brought Rachel Zoe’s lookbook to life! See how they styled the Tera, Cathy, Annette, and Jalen around some of Los Angeles’ hottest spots here.

Dreaming about being whisked away to Los Angeles for a much needed vacation? Dream no more, your fantasy can become a reality just by entering our “Escape To LA Sweepstakes!” One lucky winner will receive a two-night stay and dinner for two at the Montage in Beverly Hills, a spa day package, and Rachel Zoe’s Jetsetter kit. If you don’t win the grand prize, we’re showing love to 10 runner ups and gifting Rachel Zoe’s coveted kit. Did we mention you get a $5 coupon just for entering? Well, what are you waiting for? Seize the day so you can make your way to L.A!










RZ06_lookbook11_V2_LOShop the Boutique:

1. Clare

2. Mayra 

3. Cathy

4. Tera 

5. Doreen

6. Jane

7. Jalen 

8. Bobbi 

9. Jalie 

10. Lexa 


12. Dylan 

HuffPost 5.28.13

On a recent Sunday night Glam4Good, the foundation started by style and beauty expert Mary Alice Stephenson, set out to make some New York City high-schoolers’ dreams come true. Thanks to the generosity of brands like BCBGMAXAZRIAMAC cosmetics and ShoeDazzle, and services from celebrity hair stylist Ric Pipino and his team at Melville Pipino, Glam4Good helped over 50 girls perfect their looks for the prom of a lifetime.

Stephenson and Glam4Good teamed up with Erica Ford’s Peace Is A LIFEstylefoundation to style these young ladies whose lives have been affected by Hurricane Sandy, gun violence and homelessness. As one young woman told Stephenson, “You have no idea how good this makes me feel. Some of us don’t have parents to buy us a prom dress.”

Get the full scoop here!

May 17, 2013

Need various ways to style a tunic? Glo Magazine has you covered! Here are two chic ways to wear the perfect staple for your summer wardrobe.

Glo Feature

Glo Feature 1

Shop the Look:

1. Rosalee

2. Sherrylin


Read the full article here

GreatGatsbyFeature 5.14.13

Shop the Look:

1. Charlie

Rachel Zoe, the chief stylist of ShoeDazzle, has a new look book out that features fun styles for “Any Given Saturday.” Plus ShoeDazzle and Rachel Zoe are donating 10 percent of the proceeds to Baby2Baby which means your purchases give to families in need by helping them get proper baby gear.

Sheknows May 1

From Rachel herself, “In honor of Mother’s Day, I’m so proud to partner with ShoeDazzle and Baby2Baby in support of other moms and families in Los Angeles. This partnership combines my two favorite things: fashion and motherhood. I encourage everyone to shop to show your support!”

Check out the May look book below and pick the shoes you can’t live without to help support the cause. It’s a win-win! 

Sheknows May 2

It’s easy to resort to purely comfortable style when meeting up for brunch with the girls, but comfortable can be chic, too. Women should use it as an opportunity to get a little fancy and Rachel recommends a metallic wedge as the perfect solution.

Read the full article here


RZ Image

We don’t know how she does it, but Rachel Zoe has got it on lock. As ShoeDazzle’s chief stylist, she curates the most major kicks and accessories on offer — and, in honor of Mother’s Day (this Sunday, ladies!), ten percent of all her May boutique sales will benefit Baby2Baby, an L.A. charity close to Rachel’s heart that provides struggling families with baby gear and clothes. Here, she gives R29 the lowdown on the collab, now to mention tips on how to be a stylish mom, where to snag that perfect baby shower gift, and the summer trends she loves. Read on!

How did the ShoeDazzle and Baby2Baby partnership come about?
“I’m a longtime supporter of the charity — as are ShoeDazzle’s CEO and his wife — so  put our heads together and found a way to raise money for them.”

As a mother, what’s the importance of charities like Baby2Baby to you?
“As a mother, we need to address issues that are right next door, sometimes literally down the street from us. Some mothers have to choose between diapers and food for their babies — that’s insane. I feel like Baby2Baby is doing the best to fix these issues.”

Where do you get inspiration?
“Everywhere, but mostly Europe — places like London, Paris, and all over Italy. In New York, too, sitting in the village at a café just watching people. It’s also in my mind. I’ve spent like, 100 years as a fashion-obsessed person just gathering stuff in my mind.”

How did your style change after you became a mom?
“I pretty much wear black every day. I dress to move, so pieces that aren’t precious and things the baby can get stuff on. My good clothes are reserved for nighttime, after he goes to sleep.”

It’s baby shower season! Do you have tips for appropriate baby gift-giving?
“I am someone that throws a baby shower the way I would throw a dinner party: There are no rules anymore. If I did it again, I would have the proceeds go to Baby2Baby, because I don’t need anything. I’m not someone who likes to buy things off a registry, and prefer to do something more personal. Also, I like sets — to pull a whole look together with a hat and a blanket.”

What advice would you give to stylish moms who want to put their best selves forward, but are pressed for time?
“Any new mother has zero time to devote to herself. I’d say to always have your go-tos, your uniform if you will. Go with nice jeans, riding boots, and an oversized jacket if you still have your baby body that you’re trying to hide a little bit. It’s all about how fast you can get out the door and still look good. Luckily the messy top knot is everywhere right now, so washing your hair isn’t necessary. I’d say throw your hair up, put on some lipstick, and head out the door.”

What trend are you loving for spring/summer?
“I’m at one with the maxi dress and skirt: it’s my happy place. Also, I love a long, long denim skirt, some wood-stacked heels, and leather in pretty spring colors.”

What are your favorite baby boutiques in L.A.?
“Eggy on Third Street, Stella McCartney, Ralph Lauren, and Burberry.”

Where are your favorite places in L.A. to go with the family?
“We go to Soho House on Sundays for brunch. Also, we go to the park and Le Pain on Melrose. Really, we go everywhere, but usually any place that’s outside, because we are New Yorkers originally so we never take it for granted here.”

Read the original article here