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Who What Wear, The Zoe Report and ShoeDazzle have teamed up in your wardrobe’s best interest. Launched today, the Fall Wardrobe Reboot Sweepstakes might just have you daydreaming about the piles of shoes you’ll be surrounded by, since the grand prize is a $2500 shopping spree!

If not, then take a look at Who What Wear founders’ Katherine Power and Hillary Kerr’s, ShoeDazzle fall favorites from Rachel Zoe’s boutique. This should definitely tempt you to enter.

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See More Details & Enter.

Gather around you all! We’ve got a new opportunity for you to get lucky, and by lucky we mean a fierce wardrobe update. Details below:

Who: Refinery 29 and ShoeDazzle.

What: “Fast Track To Fall Sweepstakes,” enter to get styled by Refinery 29  and enjoy a $500 ShoeDazzle shopping spree. 10 runner ups will get a pair of shoes up to a $60 Value.

When: Now until August 25th.

Where: Enter here!

Why: Because who wouldn’t want to fill there closet with amazing shoes?!

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Shop the boutique here!

Sheknows July A

Sheknows July B


SheKnows Editor’s glammed up their outfits with ShoeDazzle heels. See how they styled the Jordanne, Lenny, Courteny and Pravi here!


July 18, 2013

Here’s a behind the scenes look at our most recent photo shoot at our headquarters. We focused on black and white minimalism with a touch of chic snake skin prints.

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July 9, 2013


Poolside patriotism was in full swing on Thursday, according to copywriter Valerie. While getting sun-and-water soaked at the W Hotel Westwood’s July 4th bash, Val sipped mojitos and snapped photos of some partygoers with stylish independent spirits:





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Essence magazine Associate Market Editor, Reneise Francis, recently revealed her ShoeDazzle must-haves to VIP members! We loved her picks so much that we dug a little deeper to find out what makes up her personal style, trends she’s looking forward to, and her go to look for work. Keep reading to  get the scoop!


Describe your style in three words.

Girly, Flirty, and Romantic

How did you get your start in fashion?

INTERNSHIPS! I busted my butt, working long hours and handling gruesome tasks, all with a smile on my face. I learned so much just by quietly observing how the greats did it.

What’s your favorite piece in your closet right now?

I have a pencil dress that has this great abstract print in bold colors. I love it because I look like a walking piece of art while wearing it. It does not need much to compliment it. Nude shoes and minimal jewelry will do the  job because the dress is a statement on it’s own.

What’s a deciding factor in making you selects while shopping?

Fit is the most important factor. It does not matter how cool the trend is, if it’s not flattering on YOU it’s in vain.

What style trends are you looking forward to test out?

I would love to find a great pair of high waist wide leg pants in a neutral color. I think that style is so chic. I would pair it with a bold color top to add a little fun to the look.

Go to look for work?

I’m actually a lot more comfortable in a dress than in pants. My favorite silhouette is a fit and flare. It also makes the getting dressed process so much simpler in the morning. Luckily since  I work in a creative field I don’t have to adhere to a really strict corporate attire. What I wear to work is what I wear on my off days as well.

Is it better to be overdressed or underdressed for an event?

Neither. It’s best to be confident in whatever you wear to an event. When you feel great, you look great, so with confidence  it won’t matter whether you’re over or underdressed.

What’s a day like for you as a fashion editor at Essence?

It’s not as glamourous as you might think. It’s full of pitch meetings and production meetings for story deadlines. It can get quite physical while preparing for a run through and schlepping clothes and accessories to and fro within the office. I do really enjoy when I get a break from the office to visit designer showrooms to see what they have in store for the next season. I also really love photo shoot days when I get to see the story I pitched come to life.

What you like about ShoeDazzle?

Who doesn’t love trendy styles at great prices! I love that your site has a variety of styles that caters to all women OR to the woman who likes to switch up her style from day to day. With ShoeDazzle’s prices you can certainly afford to do so.

Be sure to join VIP to get the latest on all things ShoeDazzle!


Sheknows June 10

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The editor’s  at SheKnows.com brought Rachel Zoe’s lookbook to life! See how they styled the Tera, Cathy, Annette, and Jalen around some of Los Angeles’ hottest spots here.

Dreaming about being whisked away to Los Angeles for a much needed vacation? Dream no more, your fantasy can become a reality just by entering our “Escape To LA Sweepstakes!” One lucky winner will receive a two-night stay and dinner for two at the Montage in Beverly Hills, a spa day package, and Rachel Zoe’s Jetsetter kit. If you don’t win the grand prize, we’re showing love to 10 runner ups and gifting Rachel Zoe’s coveted kit. Did we mention you get a $5 coupon just for entering? Well, what are you waiting for? Seize the day so you can make your way to L.A!










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1. Clare

2. Mayra 

3. Cathy

4. Tera 

5. Doreen

6. Jane

7. Jalen 

8. Bobbi 

9. Jalie 

10. Lexa 


12. Dylan 

HuffPost 5.28.13

On a recent Sunday night Glam4Good, the foundation started by style and beauty expert Mary Alice Stephenson, set out to make some New York City high-schoolers’ dreams come true. Thanks to the generosity of brands like BCBGMAXAZRIAMAC cosmetics and ShoeDazzle, and services from celebrity hair stylist Ric Pipino and his team at Melville Pipino, Glam4Good helped over 50 girls perfect their looks for the prom of a lifetime.

Stephenson and Glam4Good teamed up with Erica Ford’s Peace Is A LIFEstylefoundation to style these young ladies whose lives have been affected by Hurricane Sandy, gun violence and homelessness. As one young woman told Stephenson, “You have no idea how good this makes me feel. Some of us don’t have parents to buy us a prom dress.”

Get the full scoop here!