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May 17, 2013

Need various ways to style a tunic? Glo Magazine has you covered! Here are two chic ways to wear the perfect staple for your summer wardrobe.

Glo Feature

Glo Feature 1

Shop the Look:

1. Rosalee

2. Sherrylin


Read the full article here

GreatGatsbyFeature 5.14.13

Shop the Look:

1. Charlie

Rachel Zoe, the chief stylist of ShoeDazzle, has a new look book out that features fun styles for “Any Given Saturday.” Plus ShoeDazzle and Rachel Zoe are donating 10 percent of the proceeds to Baby2Baby which means your purchases give to families in need by helping them get proper baby gear.

Sheknows May 1

From Rachel herself, “In honor of Mother’s Day, I’m so proud to partner with ShoeDazzle and Baby2Baby in support of other moms and families in Los Angeles. This partnership combines my two favorite things: fashion and motherhood. I encourage everyone to shop to show your support!”

Check out the May look book below and pick the shoes you can’t live without to help support the cause. It’s a win-win! 

Sheknows May 2

It’s easy to resort to purely comfortable style when meeting up for brunch with the girls, but comfortable can be chic, too. Women should use it as an opportunity to get a little fancy and Rachel recommends a metallic wedge as the perfect solution.

Read the full article here


RZ Image

We don’t know how she does it, but Rachel Zoe has got it on lock. As ShoeDazzle’s chief stylist, she curates the most major kicks and accessories on offer — and, in honor of Mother’s Day (this Sunday, ladies!), ten percent of all her May boutique sales will benefit Baby2Baby, an L.A. charity close to Rachel’s heart that provides struggling families with baby gear and clothes. Here, she gives R29 the lowdown on the collab, now to mention tips on how to be a stylish mom, where to snag that perfect baby shower gift, and the summer trends she loves. Read on!

How did the ShoeDazzle and Baby2Baby partnership come about?
“I’m a longtime supporter of the charity — as are ShoeDazzle’s CEO and his wife — so  put our heads together and found a way to raise money for them.”

As a mother, what’s the importance of charities like Baby2Baby to you?
“As a mother, we need to address issues that are right next door, sometimes literally down the street from us. Some mothers have to choose between diapers and food for their babies — that’s insane. I feel like Baby2Baby is doing the best to fix these issues.”

Where do you get inspiration?
“Everywhere, but mostly Europe — places like London, Paris, and all over Italy. In New York, too, sitting in the village at a café just watching people. It’s also in my mind. I’ve spent like, 100 years as a fashion-obsessed person just gathering stuff in my mind.”

How did your style change after you became a mom?
“I pretty much wear black every day. I dress to move, so pieces that aren’t precious and things the baby can get stuff on. My good clothes are reserved for nighttime, after he goes to sleep.”

It’s baby shower season! Do you have tips for appropriate baby gift-giving?
“I am someone that throws a baby shower the way I would throw a dinner party: There are no rules anymore. If I did it again, I would have the proceeds go to Baby2Baby, because I don’t need anything. I’m not someone who likes to buy things off a registry, and prefer to do something more personal. Also, I like sets — to pull a whole look together with a hat and a blanket.”

What advice would you give to stylish moms who want to put their best selves forward, but are pressed for time?
“Any new mother has zero time to devote to herself. I’d say to always have your go-tos, your uniform if you will. Go with nice jeans, riding boots, and an oversized jacket if you still have your baby body that you’re trying to hide a little bit. It’s all about how fast you can get out the door and still look good. Luckily the messy top knot is everywhere right now, so washing your hair isn’t necessary. I’d say throw your hair up, put on some lipstick, and head out the door.”

What trend are you loving for spring/summer?
“I’m at one with the maxi dress and skirt: it’s my happy place. Also, I love a long, long denim skirt, some wood-stacked heels, and leather in pretty spring colors.”

What are your favorite baby boutiques in L.A.?
“Eggy on Third Street, Stella McCartney, Ralph Lauren, and Burberry.”

Where are your favorite places in L.A. to go with the family?
“We go to Soho House on Sundays for brunch. Also, we go to the park and Le Pain on Melrose. Really, we go everywhere, but usually any place that’s outside, because we are New Yorkers originally so we never take it for granted here.”

Read the original article here

Richy's Rant 5.9.13

So many LA schools held their high school proms on Cinco de Mayo Eve. Consequently, a lot of drunk moms approved their daughters’ dresses.

The best dress I saw was a beauty—as in the beast—featuring so much yellow tulle, I thought it she was a bell—I mean a Belle. Either way, there was something there that wasn’t there before.

That’s a step up from the Cinderella girls I saw in clear heels, which might actually be trendy this month. So dress in Skyblue and don a tiara.

Under the C girls were the girls doing Ariel stunts in Technicolor hair and mermaid dresses. Flippin’ awesome.

Anytime you can channel a Disney princess, you should do it…well.


Richy T – Fired up like Lumiere.

Chief Stylist Rachel Zoe shares her top pick for your summer-shoe wardrobe in the June issue of Cosmopolitan!

Cosmopolitan June 2013 Cover
Cosmopolitan June 2013 Feature

Shop the look:

  1. Jalen (Coming Soon)
May 1, 2013

Marissa-blogHi Marissa!  What’s your job title here?

Marissa:  I’m Vice President of Product at ShoeDazzle, which means I manage the website and lots of things related to our consumer experience.

What’s your favorite thing about the Dazzle and working for it?

M:  Just one thing?!  I love so much about working here.  I’ve been at ShoeDazzle for 4 years, so I guess I have to say watching the company grow and succeed and keeping our customers at the center of what we do has been my favorite thing.  Like some of our older clients, I feel like ShoeDazzle is a friend, not a company, and the fact that that still remains true today is pretty amazing.  PS:  A close second is that ShoeDazzle designed my wedding shoes.  That was really amazing, and I will cherish them forever!

That is incredible.  What’s your oldest pair of ShoeDazzle shoes?

M:  My oldest pair of ShoeDazzle shoes that I still wear are the Ginnys!  Shout out to the OG Dazzlers who are the only people who remember this amazing tan, platform sandal that goes with EVERYTHING.  I should have bought five pairs…

Zodiac Sign?

M:  Scorpio!  Jealous, passionate, emotional!

Best thing about your sign is _____.

M:  I’m sure my husband would have quite a lot to say about that based on my description above.

Favorite type of shoe?

M:  Oh geez, just one again?!  I love a great wedge and I love a great flat sandal.  Not-boring flat sandals (think neon, metallics and prints) I would say are basically my #1 shoe must-have.  I’m obsessed with the Yumikos right now and I have both colors of the Debbie.

What did you wear on your first date when you first met your hubby?

M:  Easy: brown wedges, light bootcut jeans and a linen yellow top.  I met my husband 9 days after I started ShoeDazzle, so my life change pretty drastically that April!

Dream vacation?

M:  Everywhere – dream vacation would be a year off with lots of money and plane tickets and I’d go around the world!  I’m obsessed with travel, and in fact, I did Semester at Sea in college which means I lived on a boat for 100 days and went to 9 different countries.  It was pretty amazing.

Guilty pleasure?

M:  Dirty Martinis, Sour Skittles, The Bachelor(ette) and People Magainze – in that order.

Beauty must haves?

M:  Eye liner, good face wash, I wear Palmers cocoa butter lotion everyday…I mean, makeup in general.  My Grandma used to say that I look MUCH better with makeup on, so I try to remember that.  :)

Words to live by?

M:  Family, Friends, Work Hard/Play Hard.  That’s not a quote, but those are things I try to live by.

On Marissa: Brooklyn Sandals (in black), Sandy Wedges (in pink), In Shape Earrings (coming soon) and Recco Bag (coming soon).

April 24, 2013

photo[1] Hi Jessica!  What’s your role here at ShoeDazzle?

Jessica:  I’m one of the fit models here for our shoes and I am also a part of our Client Services Team.

What would you say is your favorite part about your job?
J:  My favorite part is getting to work at the Merch space and seeing all the new shoes coming out in the upcoming months!

Your ultimate style crush?
J:  I have a lot but would definitely have to go with Kerry Washington right now.  She always looks so put together and stylish on the red carpet.  I’d love to steal her closet.

Your skin is so deliciously buttery!  What’s your secret beauty weapon?
J:  Thank you!  My secret weapon is eating healthy and my Clarisonic!

Next to shoes, what’s your favorite thing to wear?
J:  Either a unique top or a dress (I’m starting to really love dresses right now).

Top 5 from your April showroom?
J:  My top picks are Seven, Ceyda, Maresa, Meja and Calista.

Song of the moment?
J:  Midnight city by M83.  Definitely a great song to listen to while stuck in traffic.

Your most treasured possession?
J:  My family is my most treasured possession.  I love them unconditionally and they are irreplaceable.  They are my biggest cheerleaders and always believe in me.

Best advice you’ve ever received?
J:  I’m going to have to geek out and quote Yoda from Star Wars: “Do or do not.  There is no try.”

On Jessica:  Magic (coming soon)
Hear Me Roar


April 17, 2013

kiraHey Kira!  Tell us about everyyyything you do here.
Kira:  Wellllll, I’m currently working as the in-house footwear designer for the dazzle creating unique designs that reflect the brand DNA.  It’s a great gig and it’s definitely a unique position where my creativity can thrive. Not too many companies are like that!

We can’t tell you how much we adore all the designs.  This June marks your 2 year anniversary here!  What have been some of your favorite projects?
K:  I can’t believe how fast time flies!  Seems like only yesterday I was getting my feet wet!  My favorite projects have most definitely been working with the celeb collaborations for charity and being able to work on various projects from handbags to special novelty shoes.

It’s always great to be able to give back through fashion.  Let’s talk about that DAZZLE hat!  Tell us; how do you dazzle?
K:  I dazzle the best when I’m out trend shopping.  My creative juices start to flow and it gets me ramped up to work on the next project!  Also, a little hip-hop music around the office doesn’t hurt either.  ;)

You work in what we call our “merch space” which is kind of a fairy tale.  Has it got you “thinkin’ pink?”
K:  Absolutely!  It definitely has some quirkiness that even Nicki Minaj would be inspired by!  I’m very lucky to work in a space where my mind can be free and not feel so clustered.  It definitely has many aspects of a true artist’s space.

Your ultimate designer dream crush?
K:  Alexander Wang, Balmain, Vivienne Westwood, Alexander McQueen, Galliano in his hay day…need I go on?

What are your spring fashion must haves?
K:  I’m so into bright color-blocking with gold accents (hence the Seven sandal), mirror metallics and iridescent are so fresh and fun for spring- true eye candy!

Speaking of candy…Who’s your man candy of the hour?
K:  Give me Lenny Kravitz any day!!

On Kira:  Seven

April 10, 2013


Hey Natalia!  It’s been a great year so far.  How long have you been at the Dazzle?

Natalia:  I think I’m approaching veteran status here at the Dazzle, I just had my 2-year anniversary on March 16 and I can’t believe it!  Seems like just yesterday I was buying my first pair of Ciji wedges!  But you know what they say, time flies when you’re having fun!

2 years?  Wow!  You must have some great Dazzle memories.  What’s been your favorite memory here so far?

N:  Working at ShoeDazzle has given me so many great memories but I’d have to say that one of my favorites was the launching of the new and improved ShoeDazzle site earlier this year.  We all worked together to create something that we are proud of.  It took many long nights (and early mornings) but in the end I think it turned out pretty amazing!  Hopefully our clients love it as much as we do!

The website looks great and I’m sure our clients love it.  What would you say is your favorite part about being a Product Manager at ShoeDazzle?

N:  I love so many parts of my job  Work is NEVER boring.  I would say my favorite part is that I get to be involved in many different projects and work with so many different departments (like our Creative and Teach Team), it’s really fun to see how everyone’s different contributions play out in ShoeDazzle’s growth.  And of course the endless supply of shoes are a plus too!

I think we all love the endless supply of shoes here.  You can have a different pair for every day of the month!  But if you had to live in one type of shoe, what would it be?

N:  That’s a tough question because I love so many different styles!  At my core I”m a California beach bum so I guess I’d have to go with a flat strappy sandal.  I love wearing a sandal that will show off my fresh pedicure and can take me from strand cruising to sun bathing in a blink of an eye.  This summer, I will be running around with the Annelise, Debbie and Nahzin.  All three will get their fair share of sunshine.

There is nothing better than a dreamy California summer full of palm trees and sunshine.  Who do you look to for inspiration when styling your summer wardrobe?

N:  My style crush of the moment is Blake Lively.  Whether she’s running errands or strutting her stuff on the red carpet, she makes every outfit look effortlessly chic (not to mention she has the ultimate arm candy; Ryan Reynolds!).

That couple is too much (in a good way).  Speaking of couples, your boyfriend’s a personal trainer.  You must have a killer workout mix!  What keeps you moving?

N:  He definitely keeps me on my toes with new workouts!  The best accessory to a new workout is a fresh new playlist and I’m always searching Pinterest and fitness blogs for new playlists to freshen up my workouts.  My top 3 songs of the moment are:  Suit and Tie – Justin Timberlake and Jay Z, Satellite – Rise Against and Hey Ya – OutKast.

We’ll make sure to download those!  That kind of music would work well on a fun trip too!  Any travel plans coming up?

N:  Next up is Philadelphia and Washington D.C. in September.  My boyfriend and I are going to a wedding in Pennsylvania and we decided to make a little vacation of it.

Sounds like your 2013 is shaping up to be a pretty good year.  Are there any words that can sum up this year for you?

N:  I can’t complain.  So far, so good and I’m excited to see what’s next!  My 2013 Mantra is:  Simplify.  Be Inspired.  Be Original.  Work Hard.  & Enjoy.  I really want to focus on being the best version of myself this year and enjoying life!

On Natalia: Londyn (coming soon)!