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January 17, 2013

Extra, extra: Read all about NewDazzle. The latest layout makes me happy with all its sexy simplicity and a stellar new chief stylist who doesn’t know we’re about to be best friends. It’s “Zoe” going to happen.


A teacher once told me that delayed gratification was the key to scholastic success, but I’ve learned that anything worth studying is immediately pleasing. That’s why we have a new Fix on the daily.  Think of it as the Cliffs Notes to current style, discounted temporarily for a starving student budget.

Speaking of which…Recent studies indicate there’s no telling what designer styles will show up in your future showrooms. We’re kicking access and taking name brands—all up in your Facebook. Starting now, you’ll see stuff that’s expertly designed by known designers to buy, like, and share. Oh, and devotees will still see plenty of ShoeDazzle originals.

Tag yourself in cohesive collections of stylized footing in our shakin’ Boutiques. There, you’ll find all the pieces you need to clique with the right trend in the right color way. Bouti’ bouti’ bouti’ bouti’ bouti’ bouti’ bounce. Today I feel like being…(insert fad-ulous fashion trend here).

That was my version of a site tour. You can take the real one here, but I’m relatively certain I covered the basics in a way that would make the bosses cringe.

Richy T. – That’s what makes you bouti’ful.


1.  Hi Michelle!  We’re so happy we were finally able to catch you.  You’re our accessories and handbags buyer.  Can we call you our bag lady?

Michelle:  Only if we can do a ShoeDazzle edit of Erykah Badu’s Bag Lady song!

2.  That would be really fun!  Tell us, what’s it like being a buyer for ShoeDazzle (it’s kind of every girl’s dream job).

M:  It’s a ton of fun.  I get to buy unlimited amount of bags, jewelry and watches without spending a dime.

3.  Well isn’t that nice!  I’m sure your closet is spilling over with all the goodies.  As a buyer, you’re always traveling.  You must have a few essentials you always have with you.  If you were a bag, any type of bag, what kind of bag would you be?

M:  That’s a tough one but I would most likely be a studded cross body because I’m always on the move.  Whether I’m headed to my car, the subway, a restaurant or a party, I like to have all my essentials close to me and am obsessed with studs!

4.  We love them all too–flat, spiked, squared, you name it!  What are your top 5 beauty must haves?

M:  Mascara, Carmex, gum, Advil and a hair brush.  Long hair does care!

5.  You’re right!  You never know who you’ll run into!  Since we’re changing our styles so rapidly to stay on trend, what’s it like buying so many accessories every month?

M:  It’s great!  Costume jewelry’s the best.  I love being able to snag some great deals for our girls.  You can layer and accessorize without having to break the bank.

6.  Speaking of never knowing who you’re going to run into, we heard a funny story about your running into your man crush Joseph Gordon Levitt.  Details on that please.

M:  Well, the background story on that love interest is that I’ve loved the boy since 3rd Rock from the Sun!  I was driving down on La Cienega Blvd a few years ago and came really close to a pedestrian.  And by really close, I mean I almost love tapped him with the front of my car only to find that it was Joseph Gordon Levitt!  Needless to say, he and I both are alive and I haven’t seen him since.  Heartbreak.

7.  Wow!  Talk about a love encounter!  Hopefully your paths cross again very soon…in say, a romantic park with a sundae.  Speaking of sundaes, do you prefer ice cream or fro-yo?

M:  I scream for ice cream!  My boyfriend actually makes fun of me for chewing my ice cream.

8.  That sounds really chilly!  Maybe that’s how you keep your pearly whites.  ;)   Last but not least, it must be so fun providing such a variety of product for every type of woman out thee.  Thanks for helping our client do it with so much ease.  Since you’re off to NYC this weekend, what new trends will you be on the hunt for?

M:  Jewelry wise I’ll be looking out for ear cuffs, layered rings, intricate body jewelry and chunky chains.  On the bag side, we’re looking for laser cut outs, perforation and more prints!

Sounds promising!  We can’t wait to see what 2013 brings us!  Thanks for chatting with us Michelle!  Stay warm in New York!

Michelle is wearing a January mid-month release.  Keep your eyes peeled for the Kaydra bootie!

We simply can’t express just HOW excited we are to announce our partnership with the one and only Rachel Zoe!  
The fact that Hollywood’s number one stylist has signed on to act as our Chief Stylist is still giving us the chills.

If you’re not totally obsessed with Rachel Zoe already, you will be after reading the following key facts:

1.  She’s the ultimate celebrity stylist.  From Kate Hudson and Kate Beckinsale to Nicole Richie and Demi Moore, she’s styled a ton of famous beauties.

2.  She’s the star of the the hit Bravo TV show, The Rachel Zoe Project.

“Rachel is a one-of-a-kind character, and the only language she speaks is fashion,” says Andy Cohen, Bravo’s Executive Vice President of Development and Talent.  “Before Rachel Zoe, styling was something people didn’t really understand…now they do!”

3.  She’s been crowned “Hollywood’s Most Powerful Fashion Player” by The Hollywood Reporter.

4.  She lives by her original quote: “Style is a way to say who you are without having to speak.”

5.  Some of her fun, quirky phrases (which are now called ‘Zoe-isms’), include “Bananas,” “I Die,” and “Shut It Down.”

Hard to contain your excitement, right?  Same here.

Check out what Glamour, WWD and E! Online all have to say about this beautiful partnership.

Maison Martin Margiela’s much awaited collection for H&M was released in Los Angeles on November 15th, and well worth the hype. The capsule collection recreated the best of Margiela’s famous over-sized and deconstructed looks that have made him a staple in high fashion throughout the years.

We here at ShoeDazzle couldn’t wait to dazzle up the line by pairing the looks with our favorite heels.

*From left to right: PR intern Ericka in the Agatha, Content producer Priscilla Barragan in the Pansy, and Copywriter Valerie Friedrich in the Carine.

1.  First things first.  When did you get your knack for PR?

After interning at Vogue and Women’s Wear Daily, I couldn’t think of a better way to combine fashion and writing. I got my start at a small PR firm and now I’m dazzling at the coolest shoe company on the Internet.

2.  What are the top three things you find most interesting about working in PR for a fashion company?

The pace of my work flow, the relationships I get to build, and seeing all of the new shoe styles before they¹re released.

3.  Who is your absolute style icon?

My style and icons are always changing but Solange Knowles and Clothes Encounters’ Jenn Im are currently my cause for inspiration.  Both of these women let their personality show through their clothes and look confident doing it. Plus, it’s always good to see a woman (Solange Knowles) who can mix her prints well.

4.  Words to live by?

Thoughts turn into reality. I’ve learned that when you think positive you get positive results.

5.  Lastly, for all of the girls wanting to get into PR, do you have any words of wisdom for them?

Build and nurture as many genuine relationships as you can. You never know what little bits of knowledge your peers or superiors can offer you!

Shop the Look:

Pumps:  Tabi


Ruby works it in neutral tones this Wednesday. Meet the fancy fingers behind ShoeDazzle‘s social media.

Fast Five

1. Dark choc, milk choc, or white choc?

Dark or milk! But my favorite is Hershey’s Milk Chocolate Nuggets with toffee and almonds. Mmmm…

2. Joseph Gordon Levitt or Ryan Gosling?

JGL forever!

3. Fill in the blank:  When I’m not thinking about social media I’m thinking about ____.

Food! If you visit our corner, you’ll immediately become hungry…food talks all. day. long.

4.   Next place on the travel itinerary?

Korea! But I would love to live in my dream city, London for at least a year or two. Bring on the cute British men!

5. What types of books do you like to read?

Fantasy (yes, nerd-alert!), non-fiction, and the classics. My favorite book of all time is the Great Gatsby! Can’t wait for the movie to come out this December!

Shop the Look

Handbag- Keswick

Booties- Kadesia


Need fashion advice? Follow and tweet Ruby at @Ruby4ShoeDazzle!

Meet Jonika, our merch intern red-y to rock in polka dots, distressed denim, and ShoeDazzle‘s red booties.

Fast Five

1.  Favorite album of all time?

That’s a super tough one! I literally live through music so picking one is difficult…but I would have to say Voodoo Child by Jimi Hendrix. It reminds me of my dad.

2.  If you can only eat one thing for the rest of your life…?

Sushi!! I get it every Monday, and would literally eat it every day if I could.

3.  Dream man?

Someone who I can be myself with, artsy or kinda rocker maybe. But still compliments me well. Opposites attract  they say!

4.   Can’t live without…?

Fashion. Dance. Music. Each are ways I express myself and let go! I definitely couldn’t live without them!

5.   Currently eyeing… (at ShoeDazzle)?

In general I’m totally eyeing this amazing feather jacket from Topshop. My life would be complete with it!! From ShoeDazzle, I’m am completely obsessed with the Wandering bootie! I have both colors, and you can literally wear it with anything.

Lauren from Client Services looking striking in our Striking bootie.

Fast Five:

1. Can’t live without accessory?

A cute hair accessory– usually a headband. It’s always fun to add a little interest to plain black hair.

2. How many shoes do you own?

This is either really awesome or really embarrassing depending on who you’re telling, but probably 75-100 pairs!

2a. Wow! Sort of jealous…How many are ShoeDazzle?

80% of my collection is a direct result of my working at ShoeDazzle.

3.Celeb crush?

Do I have to pick just one? Anyone who plays a vampire…because, seriously, how ridiculously attractive are vampires?

4. Halloween costume?

Lauren: I’ll be vacationing in Cancun during Halloween but if I were going to dress up this year, I’d probably be Wonder Woman. Yet honestly, that would probably simply be an excuse to buy a killer pair of red boots.

5. Currently eyeing?

Just got the Vandalia handbag. It’s such a quality piece. Structured, great detailing, and comes in two funky fall colors. LOVE it.


LOVE Lauren’s style? Call her at 1-888-508-1888 to get her expert styling advice.


Are we beauty obsessed? Well, when was the last time you picked up a lipstick? Last week? Exactly. The next best thing to shoe shopping is…beauty shopping! With jewel tones all the rage this fall, join us as we chat with national artist, Lijha, who’ll be graciously joining us for an exclusive beauty chat via Facebook.

Skip the department store counter chit chat and get the real scoop on how to wear burgundy lips and emerald green eyes from a savvy pro. You’ve seen the fall looks on the runway, and we know you wanna ask what we actually will – seriously, can we wear colors like that in real life? Lijha says yes! Easy to master with the help of a few tips and tricks from an insider. Ask her anything you ever wanted to ask a beauty expert without the shame of sharing you need help, and you just might win a bag of covetable beauty goods from MakeUp Forever. We’re testing the Aqua Rouge colors (#5 and #14 are such fabulous basics) and swear by the holy gods of lipsticks, this thing will not budge. Ever. And, the girls at Dazzle Headquarters take their lips seriously.

Everyone’s seen The Devil Wears Prada, obviously. Our favorite part? That scene in which Andrea experiences the pristine wonder and immaculate beauty of the fashion closet. It’s a cinematic sequence that gives us chills, because, look, we’re not afraid to admit we go gaga over a well-organized closet. Which is why your closet pics for the ShoeDazzle Dream Closet Contest are giving us major moments of envy!

We asked, and you delivered. And we’re talking in droves! Color coded, stacked like jenga pieces, towering, overflowing– so many unique and inspiring closets to ogle. Don’t get us wrong, we never underestimated our Dazzlers, but we couldn’t have anticipated that so many of you were secretly dressing yourselves in such ultra-amazing closets everyday!

To put it lightly, we are a little jealous, and if you haven’t already submitted your closet pic, do it now as we climb towards the celebration of reaching 2 million facebook fans, where two lucky winners will receive $1,000 to spend at The Container Store plus $1000 to spend on Shoedazzle.com! And that’s not all, ladies. In addition, 22 of you will walk away the proud new owners of a $200 ShoeDazzle gift card, to fill your closets with your very own version of pure delight.