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On Monday, we held our Poolside Preview at the Avalon Hotel in Beverly Hills hosted by E! correspondent Alicia Quarles.  As guests poured in wearing the latest ShoeDazzle, they were served hor’d’oeuvres,  champagne, and Georgetown Cupcake’s in ShoeDazzle’s signature pink before getting an exclusive look at our summer assortment.  Take a peek at the soiree below, and if you want more hashtag #poolsidepreview to see how the party spilled online.


Taye Hansberry (Stuff She Likes), Dawn McCoy (Beauty Frosting), Rachael Dickhute (Everything Hauler), Laurie Brucker (Laurie B Style), Daniel Musto (Celebrity Stylist), and Roxy Manning (Red Carpet Roxy).





April 23, 2014



Fall in love with the Ani!

WhattoWear 4.3


Get the Breana here!

March 26, 2014

Dazzle Inspiration 3.26

March 25, 2014

Happy Birthday ShoeDazzle

Cheers to us, it’s our Birthday!

Help us celebrate by participating in two contests for a chance to win a $100 credit.

Get the details on our Facebook page here.

March 20, 2014

We can’t get enough of Gwyneth Paltrow’s sweet cover of Happy!

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