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May 8, 2013

Yes, we’re still thinking about all of the gorgeous gowns we saw at the Met Ball.  To name (or show) a few, we couldn’t resist pairing some of our favorite dresses with our favorite shoes for the month!  What do you think?

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In order:  Megan, Sinclair (coming soon), Rosella and Lizzy.


ShoeDazzle’s Chief Stylist, Rachel Zoe, inspires us to push the limits this spring! Suggesting three new trends to try, the fashion icon offers up a simple guide and styling tips to prove just how easy it is to have a fling with something different this season.


First up: the T-Strap! This ultra-chic ladylike favorite has become Zoe’s go-to for revving up red-carpet gowns and pencil skirts alike! When it comes to the Raelynn sandal, Zoe says, “Gladiator heels can really empower your business attire—wear them with skinny pants and a blazer to nail down a professional look.”


Next she explains how to ease into color (even if we’re always going to back to black). A relaxed design, like the Anjali wedge, offers a hint of a primary hue to lend casual wardrobe pieces a touch of brightness. The Seven platform sandal is a different story, but a fun one. “These shoes may just inspire you to throw a party! Rock them on your birthday or for another special occasion, and you’ll certainly be the center of attention!” Zoe explains.


 Finally, Zoe talks studs and discusses how the embellishments add an instant pop of edge. She suggests wearing them with everything from maxi dresses to jumpers, proving that hardware is not so difficult to wear. Zoe adores the Nazhin sandal and says, “Dress up these studded flats with a fabulous bright pedicure, then wear them everywhere!”

Have you taken ShoeDazzle’s style quiz? If so, are you a VIP member? For more tips from Rachel Zoe, visit The Zoe Report and check her boutique on ShoeDazzle to start shopping the latest styles starting at just $39.95!

Richy's Rant 5.2.13 B

We all have unrealistic visions of summer. We see ourselves frolicking through meadows catching butterflies, cliff diving, picking daisies, sunning poolside, lounging at the beach with a 6 pack (of beer) and a swimsuit body worthy of being illustrated. But the fact of the matter is most of us will spend the summer here on the computer, crying a little that we can’t go outside partially naked. Instead we’ll be running errands, feeding pets, feeding children, driving to wherever in traffic, squeezing in a workout, bathing, and attempting to get enough sleep.

I’m not cool enough to have a window seat, so here’s how I plan to evade SSAD (summer seasonal affective disorder) and all the MAYhem.

Step 1: Work out. Lunch-hour power walks will help you stay lively during the less-sunshiny hours at your desk.  Probably best walk away from the minimart cashier/fatty-snack pusher.

Do or Day: Take at least one day a week to devote more than 5 minutes to your daily wardrobe choice. Don’t pick Mondays because they’re too manic, and everybody hates them anyway. Tuesday is good; you’ve had like a whole day to acclimate. Wednesdays are the beginning of your weekend anticipation, so you can just throw on anything and call it a hump day. Thursdays works because they build excitement. Don’t dress up on Fridays because you’ll feel better when you transform into your sassed-up summer self later that night. That’s the theory of relativity.

Finally: Consider a Miami sound machine—sans Gloria Estefan. You can get a sound machine at most bedding stores (and beyond). You might not be at the beach, but there’s no reason you can’t fall asleep to the sound of crashing waves.


Richy T – Totally wrote this blog on my smart phone while tanning at an imaginary beach.

April 3, 2013

Hi Alyssa!  For those that don’t know yet, what is your role here at ShoeDazzle?

Alyssa:  I’m a User Interface Designer, which is really awesome because it means I get to work on the layout and enhancements to our website and there sure have been lots of exciting changes to it lately!  I’ve also enjoyed my time spent designing the mobile site as it continually plays a bigger role in our business.

So much awesome-ness!  We get more and more excited every day about our new site!  There have been so many changes.  What’s been your favorite one so far?
A:  As I just alluded to, I’d say the website redesign has been my favorite change of all.  I loved how all of our teams came together to pull that off in such a short amount of time.  It was a tremendous learning experience for us all.  After all the late nights everyone put in, we should all be dancing in our Dazzle shoes over the end result!

All of that hard work really paid off.  How long have you been in graphic design?
A:  Oh wow.  Where should my story even begin?  I started to really get into web design during my early high school years.  I then started to design and code fan sites and the like.  Afterwards, I started studying at The Art Institute in 2004, I believe, and I’ve been working professionally for about 6 years.

Sounds like you got an early start!  What would you say is your favorite type of shoe (we know, it’s hard to choose).
A:  Do I have to pick just one?  I guess I have a thing for booties but…I also love my wedges!

The more the merrier, right?  You can never have too many shoes….What’s your must have of the moment?
A:  I really love the Beau + Ashe Seven platform shoe that’s in my ShoeDazzle showroom this month.  I’ve eyeballed it in the photo studio a few times and I really should just get it.  It’s a really fun color-blocked style.

So…you recently got engaged!  Details, please!
A:  My fiance, Brian, and I were having our usual white elephant Christmas party last December.  It was filled with surprises and then Brian announced there was one more surprise we all should gather in the living room for.  That’s when he walked up to me and got down on one knee with a ring!  It took me a moment to realize it was really happening.  We’re very happy after 5 years of dating!

Romantic!  Any honeymoon plans?
A:  Nothing set yet, but I’d love to just relax on the beach somewhere with a Mai Tai.  We have a pre wedding trip to Munich, Germany planned for later this year though!  Gonna cross going to the original Oktoberfest off the bucket list!

Do you have any quirky things about yourself that you want to share with us?
A:  I LOVE vinyl records (my birthday is this month, hint hint).  My fiance is probably sick of hearing the same Sinatra album on repeat.  I’m also very clumsy.  I fell down an escalator once in the London Underground with luggage and everyone coming down piled up on the carnage.

That’s so crazy!  Has anything crazier than that happened to you?
A:  One story that comes to mind is when I was going to see my friends’ band play at a David Bowie tribute show and on the way there I got a flat tire and a nice truck driver stopped and put the spare on it.  After the show, I saw that I locked my keys in the car.  AAA came and we got them out and then when he left, I went to start my car and the battery was dead so my friends gave it a jump.  That’s the night that I met my fiance, so to me, that makes it extra crazy.  I think most of my crazy stories involve my old car failing me.

Wow!  Sounds like crazy turned crazy good!  Lastly, what are your girly must haves?
A:  Besides a ton of shoes?  I’ve recently discovered the importance of a good face moisturizing regime.  Don’t be afraid to splurge on some Kiehl’s Rosa Arctica.  I spent a while looking for a good, lightweight, alochol free moisturizer and it’s great!

Thanks Alyssa!
On Alyssa:  Briana (coming soon)

February 28, 2013

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1. Shoes: (courtesy of) ShoeDazzle NELLY

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Hi Vanessa!  What is your official  job title here at ShoeDazzle?

Vanessa:  I am the Sr. Manager of Marketing & Consumer Insights.

Favorite perk about working here?

V:  It ‘s being on top of fashion trends without event trying.  We’re constantly surrounded by it!

Yes.  ShoeDazzle is very fashion forward in a high paced environment!  How would you best describe your style?

V:  Always effortless.  I add a pop of color or something edgy every now and then to keep it interesting.

Effortlessly chic is what you’re known for in the office.  Now, let’s talk about your flawless skin!  What’s your beauty regimen?

V:  It’s a really simple one.  Cleanse, moisturize, BB cream for the day.  I’m all for the multi-purpose stuff.  The only thing I’m really particular about is SPF!

Good ol’ SPF.  The best anti-aging remedy.  So…you recently got married (and to a doctor)!  What’s it like being so young and married?

V:  Honestly, it’s not much different than not being married.  We’ve known for a very long time that we’d spend the rest of our lives together.  When you know, you know.  All that’s changed is we had a huge party and a legal document that says it happened.  And the being married to a doctor part?  Well, he’s a urologist, so we have interesting dinner conversations.  In all seriousness, I love talking to him to put my work stress into perspective.  I’m selling hot shoes, not saving lives.

Yes, two very different types of stress. What’s are some of your favorite spots to visit?

V:  My favorite spot I have traveled to is on the Big Island in Hawaii.  My husband and I saw a tiny sign with an arrow pointing to the southern most tip of the US.  We followed those signs for miles in complete darkness until we got to the biggest waves we’ve ever seen.  It was simultaneously scary and peaceful.

Sounds a-mazing.  What are your next travel plans?

V:  We’re finally going on our honeymoon later this year!  The destination is a surprise.  He’s planning it and not revealing anything until we get to the airport.  I got a good one.

You really did!  He better let you know what shoes you’ll need to pack!  What are your shoe must-haves of the moment?

V:  I’m loving the sneaker wedge.  They’re super easy to wear and instantly adds so much to your look.

They’re a trend that we’re really loving!  Are there any funny stories you want to share?

V:  My husband built me a ridiculous sized shoe closet when I first started working here.  Sweet gesture but I think he was sick of all the pink shoe boxes piling up!

Wow.  He has about 500 brownie points right now!  What’s something we wouldn’t know about you?

V:  I used to be a dancer.  I even auditioned for the Laker girls.  It was a long time ago but it’s still a secret dream of mine.

Love it!  You’ll have to teach us a dance class soon!

On Vanessa:  Hiroko

Hi Sharon!  How are you?  Will you let everyone know what your title is here at ShoeDazzle?

Sharon:  Sure!  I am a Product Manager here at ShoeDazzle and I love it!

What is it like being a product manager for ShoeDazzle?

S:  My career has been very exciting here!  As a Product Manager, my main responsibility is to help make the website a great shopping experience for our lovely ladies.  With the recent release of our new site, it was amazing to be part of an innovation that made ShoeDazzle more fun for everyone.

What do you wear when you want to look business chic?

S:  I’m obsessed with peplums right now.  I love how versatile they are.  You can look sharp for work and classy when you’re out for the evenings.  No matter what body type you have, Peplum gives you an instant hourglass figure.  Who wouldn’t want that?

What was your most recent purchase from your February showroom?

S:  Evans!  I decided to change it up and get a cute mint clutch — something I’ve been trying to find for months.  I can’t wait to use it this weekend.

What are you some of your favorite things about your job?

S:  I love working in e-commerce and fashion.  It’s the perfect intersection of two worlds that I absolutely love.  I also never know what to expect.  One day, I will be optimizing our website, then the next day, I could be thinking of new concepts for awesome new projects.  It’s great.  ShoeDazzle keeps me on my toes.

Tell us 3 fun facts about you.

S:  1.  I pulled an airplane before (with the help of my classmates).  2.  I used to be a Bridal Consultant and discovered that bridezilllas really exist.  3.  I am a nomad–I’ve moved 10 times in the last 9 years.

Florals and sneaker wedges are trending right now.  Do you have any of them in your wardrobe?

S:  Yes!  Sneaker wedges! I love how comfortable they are….and it makes me nostalgic of the 90′s.

What’s on your bucket list?

S:  My bucket list includes a LOT of traveling.  I want to visit every country one day because I really value new experiences.  I’m also dying to see the Lantern Festival in Thailand.  It’s so beautiful and romantic…almost surreal.  If you’ve ever seen Tangled, it’s like the lantern scene but in real life.

Favorite actor/human of all time?

S:  That’s a no brainer–Ryan Reynolds.  He just gets finer with time!  Please tell me he’ll be in more movies this year.

Advice for the girl that want’s it all?

S:  Whatever it is, your passion is your most important asset.  I think everything else falls into place when you do what you love and you’re willing to give it your all.

Lastly, tell us a random story!

S:  While walking form the subway station to my boyfriend’s place in Downtown (yes, I actually take the subway in LA), I saw Batman zoom past me in his Batbike.  That was crazy surreal.  I could feel my heart skip a beat.

Love it!  We can still believe in superheroes, right?  Thanks, Sharon!

On Sharon:  Brona

1.  Hey Lydia!  Look at you wearing the curved wedge!  For those that have not dared to rock them yet, do you have any advice?

Lydia:  Don’t even think twice about them!  They’re just as easy to walk in as a stiletto.  You will always find me in a wedge.

2.  Being an associate buyer, you see every shoe shape, size, style…you name it, you’ve seen it.  What’s it like buying so many shoes all the time?

L:  I love seeing all of the designs and inspirations.  It’s a great feeling bringing that back for our clients.

3.  Yes!  We thank you for it!  It’s been great seeing our shoe selections expand.  How many pairs would you say you (roughly) own?

L:  I’d say the good thing about me is that I’m not a pack rat.  On average, I’m rotating about 80 pairs of shoes.  I’m definitely an “out with the old and in with the new” kind of gal so if I find something I love, I will allays make room for it in my closet.

4.  You must have a giant shoe closet!  We’re also loving everything about nail art right now.  What’s your favorite nail trend of the moment?

L:  I love embellishments, gold dust and adding your own loose glitter onto the nail polish.  On NYE, I had a black nail polish base with silver dust on top.

5.  Sounds dazzling!  What’s on top of your to-do list this year?

L:  To travel more!  The best way to see more is by getting out there more.  Some places you may not ever think about traveling to might have some of the best fashion trends!  Part of my family lives in Israel and I love going to visit.  We got to visit them last summer and I was able to really appreciate not only the history and culture but I also recognized more of the fashion side.  It was great!  Shenken street was full of amazing fashion finds!

6.  That’s great!  Thanks for the insider shopping scoop.  What are three things you want to tell us about yourself?  Make one weird!

L:  1.)  If anyone ever invites me to watch live music, I’m there.  I love watching new and interesting music of any sorts.

2.)  When I’m not in high heels, I’m running around in soccer cleats with my inter mural team.

3.)  For the weird one…I’ll have to get back to you on that one.

7.  Music, fashion and sports.  Not a bad life!  You’re headed to Vegas soon for the Magic Trade Show.  Have any fun Vegas stories you would want to share with us?

L:  Well….as we all know, Vegas is a really crazy place.  You never know what’s going to happen.  I’ve ended up at the Hugh Hefner Suite watching Kanye West preform.  I was also randomly entered into a Halloween contest one year by someone who was running the club.

8.  Did you win?

L:  Unfortunately no, but I made a really sweet peacock costume with about a hundred peacock feathers.

9.  You put in a lot of work for that one!  Okay, fill in the blank for our readers.  Every girl should have at least ____ pairs of shoes.

L:  Every girl should have enough shoes for every possible occasion!

10.  That’s why we’re here!  Thanks for catching up with us.  What can we look forward to this year?

L:  New embellishments, prints, cut outs and tons of metal.  Oh, we’ll also get to see lots more cool new sneakers with mixed materials!

Awesome!  Thanks again Lydia!

Shop Lydia’s shoe:  Mandalique (coming soon!)

1. Hey Duke!  How’s your day been?

To be honest, it’s a little ruff (pun intended) since the holidays and New Year’s Eve parties were so fun. I really love sleeping in so today feels like a Monday…I’m a little grumpy.

2.  That’s OK.  We think everyone’s a little tired today.  Next to making everyone’s day at work, what are some of the other perks about being a dog at the job?

I’m surrounded by hot models who lavish attention on me all day long! Also, there are tons of oversized handbags everywhere that I can take naps on or in.

3.  Now that doesn’t sound bad at all.  Let’s talk about your human dad, Henry.  We all know he’s a great photographer, but what’s he like?  Does he ever make you steaks for dinner?

Henry is the best dad in the entire world. He always takes me on adventures in his fast car and makes sure that I am well-fed and and getting plenty of fresh air. I like to think that I help him out on photo shoots by helping break the ice and making everyone laugh with my antics.

4.  We bet you’ll get extra treats once Henry reads this!  Next to sleeping, what’s your favorite past-time activity?

I enjoy long walks on the beach, playing games on Henry’s iPad, and listening to good tunes like “Take a Walk” by Passion Pit. It’s also very nice to have the New York Times read aloud to me (I really like Wednesday’s Dining & Wine section!). Most of my day is spent trying to get people to feed me snacks. Do you have any food?

5.  Don’t worry, you’ll get a snack once we’re done.  What’s your favorite kind of shoe?

High-top sneakers! I gotta get cool kicks like my dad’s so we can match (have you seen my blue zip-up hoodie?!) and go running together.

6.  That’s what we thought but figured we should double check.  Now, fill in the blank.  The best part about being a dog is ___.

How easy it is to get people to love me. Also, the snacks.

7.  Would you rather…chase after a squirrel or a cat?

Cats are my sworn enemy, but I try not to pay too much attention to them. Seriously, what sort of animal gets itself STUCK IN A TREE and needs rescuing? Lame, right? Squirrels and I are cool.

8.  Last one.  What’s your favorite treat?

I really like hamburgers, but I only get a nibble or two of them once in awhile.  Dad says they’re not good for my health, but he’s always having hamburger cook-off contests.  Oh, and anything with bacon!

We’re excited to eat!

Let’s go for a run.  Shop:  sneaker wedges


1. Hi Tam! You’re one of our resident copywriters, and quite frankly, one of the funniest people we know. When did you realize you had a certain “calling,” if you will, to write?

It first occurred to me that I might have a writing problem when I couldn’t resist fixing grammatically incorrect signs, menus, and cereal boxes while in elementary school. Yup, I was a joy to be around. I was also addicted to winning essay contests, probably because I knew that I’d never win a swim meet or become an Olympic gymnast.

2.  What are some of your favorite things about working at ShoeDazzle?

I get to concept and brainstorm new ideas with an incredibly talented and awesomely quirky team nearly every single day. We work together on new and inspiring campaigns and push each other to be better creatives. I’m really lucky in that I can combine my love of good copy/marketing and fashion/pop culture with my love of typography and design. We even have a cool resident dog to play with in the Photo Studio!

3.  The ever so adorable Duke!  Now, let’s talk about YOUR BAND.  Wartime Recitals. Tell us about it.

We started Wartime Recitals in the summer of 2010 because we all missed writing/playing music and wanted a personal project. Half of my band was in high school marching band together (Taylor Swift is wrong—guys do not often find the band geek more attractive than the cheerleader); I was also in a high school pop-punk band with our drummer. I play the glockenspiel (like the xylophone but smaller) and sing along with our lead singer/guitarist. Our band consists of me and five awesome guys who love writing good music and rocking out together. We’ve been described as the love child of Arcade Fire, Local Natives, and Ben Folds Five, but you can decide that for yourself. Listen to and download our songs at www.wartimerecitals.com.

4.  You are a busy woman!  If you were a shoe, what kind of shoe would you be?

I’d be a cool lace-up Oxford or the old-school Converse sneaker. Vintage meets modern, a style that can be dressed up or dressed down. Definitely laid-back, a little retro, and without a crazy-high heel. I like to be prepared in case there’s a fire drill or emergency situation that involves running (example: zombie apocalypse, angry bears). I would prefer not to run down flights of stairs or scale a fence in heels.

5.  Who’s going to be your New Year’s kiss?  Do we get to know?  :)

There’s a lot of pressure leading up to that moment! I never kiss and tell. Why, are you volunteering?

6.  Well, guess we’ll have to follow up in January!  ;)   Since you’re a writer, what’s your favorite & least favorite word?

I have a soft spot for funny-sounding, old-timey words like “shenanigans” and “bumbershoot.” This may not count for least favorite words, but I can’t handle it when people use the wrong form of words like “your” and “you’re” or “it’s” and “its.” The word “moist” is also super awkward. Please don’t ever use that word.

7.  Tomato or to-ma-to?

That’s a a very personal choice, but I’m pretty sure you can’t get away with saying “toh-mah-to” unless you’re wearing a tiara and have a royal title.

Thanks Tam!

Her shoes:   You’re just going to have to wait until January!  ;)