We don’t know how she does it, but Rachel Zoe has got it on lock. As ShoeDazzle’s chief stylist, she curates the most major kicks and accessories on offer — and, in honor of Mother’s Day (this Sunday, ladies!), ten percent of all her May boutique sales will benefit Baby2Baby, an L.A. charity close to Rachel’s heart that provides struggling families with baby gear and clothes. Here, she gives R29 the lowdown on the collab, now to mention tips on how to be a stylish mom, where to snag that perfect baby shower gift, and the summer trends she loves. Read on!
How did the ShoeDazzle and Baby2Baby partnership come about?
“I’m a longtime supporter of the charity — as are ShoeDazzle’s CEO and his wife — so put our heads together and found a way to raise money for them.”
As a mother, what’s the importance of charities like Baby2Baby to you?
“As a mother, we need to address issues that are right next door, sometimes literally down the street from us. Some mothers have to choose between diapers and food for their babies — that’s insane. I feel like Baby2Baby is doing the best to fix these issues.”
Where do you get inspiration?
“Everywhere, but mostly Europe — places like London, Paris, and all over Italy. In New York, too, sitting in the village at a café just watching people. It’s also in my mind. I’ve spent like, 100 years as a fashion-obsessed person just gathering stuff in my mind.”
How did your style change after you became a mom?
“I pretty much wear black every day. I dress to move, so pieces that aren’t precious and things the baby can get stuff on. My good clothes are reserved for nighttime, after he goes to sleep.”
It’s baby shower season! Do you have tips for appropriate baby gift-giving?
“I am someone that throws a baby shower the way I would throw a dinner party: There are no rules anymore. If I did it again, I would have the proceeds go to Baby2Baby, because I don’t need anything. I’m not someone who likes to buy things off a registry, and prefer to do something more personal. Also, I like sets — to pull a whole look together with a hat and a blanket.”
What advice would you give to stylish moms who want to put their best selves forward, but are pressed for time?
“Any new mother has zero time to devote to herself. I’d say to always have your go-tos, your uniform if you will. Go with nice jeans, riding boots, and an oversized jacket if you still have your baby body that you’re trying to hide a little bit. It’s all about how fast you can get out the door and still look good. Luckily the messy top knot is everywhere right now, so washing your hair isn’t necessary. I’d say throw your hair up, put on some lipstick, and head out the door.”
What trend are you loving for spring/summer?
“I’m at one with the maxi dress and skirt: it’s my happy place. Also, I love a long, long denim skirt, some wood-stacked heels, and leather in pretty spring colors.”
What are your favorite baby boutiques in L.A.?
“Eggy on Third Street, Stella McCartney, Ralph Lauren, and Burberry.”
Where are your favorite places in L.A. to go with the family?
“We go to Soho House on Sundays for brunch. Also, we go to the park and Le Pain on Melrose. Really, we go everywhere, but usually any place that’s outside, because we are New Yorkers originally so we never take it for granted here.”
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