Last Thursday we hosted an exclusive event at our California headquarters for some of local VIPs, new and old alike. VIPs mixed and mingled with our team while enjoying a spread of light bites and classic cocktails courtesy of our Tito’s Vodka bar. Guests were treated to refreshing Moscow mules and madras cocktails mixed on-site.
Our design and merchandising teams were on hand to preview new summer styles for footwear and apparel. There were sparkling caged sandals, wedges and flats, perfect for showing off summer pedis poolside or your next girls’ weekend getaway. Our guests were also able to sneak a peek at our newest sexy jumpsuits, summer florals and flirty matching sets.
Courtesy of @definemefragrance
DefineMe Fragrance, a fabulous female run and owned brand, joined us to custom blend scents for our ladies. Cruelty free and female empowerment focused, Define Me’s team had an elegant scent bar where our VIPs could test out and blend their own unique perfume to take home. Define Me also brought their ’grammable floral butterfly wall for everyone to strike a pose in front of.
Our VIPs sat down at roundtables with our ShoeDazzle team to give their opinions and feedback. Dinner was served family style and servers circulated with cocktails as we picked their brains on their membership experience and how they felt about our product offering, among other topics. In order to best serve our members, ShoeDazzle believes it’s important to listen to all feedback, negative and positive, and these events give us valuable opportunities to connect with our VIPs one-on-one.
The cherry on the top was our surprise special guest. Apryl Jones, star of Love and Hip Hop: Hollywood and boss lady “mompreneur” with her own wine label, was in the house! She introduced her new ShoeDazzle collection and talked about the struggle of balancing work, life and two little ones. Apryl was sweet enough to gift two lucky VIPs with an early mother’s day treat, a ShoeDazzle tote bag and a bottle of her namesake wine.
Thank you to our partners, Tito’s Vodka and Define Me fragrance, for helping us to treat our members, and our VIPs for joining us for a fun and memorable evening!