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July 24, 2012

Where Art Meets Fashion

It’s barely been a week since we’ve unveiled ShoeDazzle’s newly revamped design studio. But, if there’s one thing about fashion that everyone agrees upon it’s that the industry insiders love nothing more than to come across fresh, delightful talents who know all about how fashion intersects art in that very cool way.

As if Jennifer Rae Ochs hadn’t already reinvented the way mixed media, sculpture, and photography are experienced, the insuperably elegant visual artist has now upped her creative quotient by decorating our studio with high energy splashings of airy colour to the once bare walls. And, she wasn’t the only one inspired.

Our style-struck gazes were so ‘smitt’ with Jennifer’s strokes of genius, that Senior Director of Design Alejandro Blanco decided to take Jennifer’s painting – the Verdant – and re-create it into a dress – the Marlena – as a homage to her gloriously fun whirls of sumptuous hues whirling against the stark, white walls.

Hotness like this doesn’t happen overnight. So, we asked Jennifer about her inspirations on high style, her inspirations and about our custom design for ShoeDazzle and more.

SD: What was the inspiration for artwork that inspired the Marlena dress in the Madison collection?

JRO: Alejandro has incredible creative vision; he was immediately drawn to the Verdant painting. I knew he would use the Verdant masterpiece to create wearable/functional art. For this venture, it was important to take the art “off the wall” and extend a true interactive art experience. The beautiful element to this is it allows the clothing collector to further evolve their experience and self-express.

Verdant is a two panel piece, (18” x 24”/each), acrylic paint and mixed media on canvas. Verdant is a highly texturized piece by incorporating a mixture of minerals. Painting to me is not an exercise in randomness but rather an endeavor to shine light. I am interested in things that are beautiful, aesthetic delights. During the creative process, I focus on the impact of experience; less interested in the aggregate truth.

SD: How do art & fashion inspire one another?

JRO:Art inspires fashion. Fashion inspires an individual, as a blank canvas, to create one’s own artful aesthetic.

SD: How did the idea translate from taking your wall art into a fully fashionable dress design?

JRO: I am constantly surrounded by my paintings, seven years ago; I decided I loved my work so much, I only wished I could wear it. After years of learning about the fashion industry and consulting with those inside the industry, I knew it was only time before I found the right partner. Thanks Shoe Dazzle!

SD: Who would you say are today’s most influential artists affecting the fashion scene and why?

JRO: Takashi Murakami because he has diversified his artistic endeavors nicely.

SD: What’s your favourite fashion piece in your closet right now?

JRO: A gorgeous layered dress by French Designer, Lauren Vidal.

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