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November 14, 2012

WorkIt Wednesday! PR Intern Ericka Gives Us a Metallic Remix.

1.  First things first.  When did you get your knack for PR?

After interning at Vogue and Women’s Wear Daily, I couldn’t think of a better way to combine fashion and writing. I got my start at a small PR firm and now I’m dazzling at the coolest shoe company on the Internet.

2.  What are the top three things you find most interesting about working in PR for a fashion company?

The pace of my work flow, the relationships I get to build, and seeing all of the new shoe styles before they¹re released.

3.  Who is your absolute style icon?

My style and icons are always changing but Solange Knowles and Clothes Encounters’ Jenn Im are currently my cause for inspiration.  Both of these women let their personality show through their clothes and look confident doing it. Plus, it’s always good to see a woman (Solange Knowles) who can mix her prints well.

4.  Words to live by?

Thoughts turn into reality. I’ve learned that when you think positive you get positive results.

5.  Lastly, for all of the girls wanting to get into PR, do you have any words of wisdom for them?

Build and nurture as many genuine relationships as you can. You never know what little bits of knowledge your peers or superiors can offer you!

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Pumps:  Tabi

 

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